July 14, 2019

By: 
Rachel Strella

Making the Case for Relationship Marketing

Relationship Marketing

Four months. That’s how long it took to re-vamp my website home page. The majority of that time was spent on solving a complex problem.

The #Strella website attracts thousands of visitors that convert to a few hundred leads each year. While this is an outstanding amount of leads, we found that our conversion rate was low. After much examination, we discovered that what we do was not in alignment with the perception our website gave the prospect. The previous home page graphic and copy encouraged users to keep their sales pipeline full using social media. If you’ve been following my posts, you know that we rarely identify ‘sales’ as the result of social media marketing.

The old copy was not meant to be misleading. Social media is relationship marketing. Developing and nurturing those relationships enhances the know/like/trust process that can lead to a buying opportunity. However, I do not believe we spent enough time making the case for the importance of relationships in that journey.

The goal of the new home page was to better align the customer expectations with our services.

All too often I encounter organizations who do not place enough value on the importance of a consistent and responsive social media presence. This is not necessarily intentional. Many just do not know what they don’t know. This was my exact challenge as I developed the copy for the new home page. As I said in my previous post on this website refresh, how do you make something appealing to people who are unaware that they need it? How do you showcase that it will transform their organization when they don’t think need they need it?

Indeed, it’s been a complex journey to put into words the importance of what we do.

Four months. Was it worth it? You be the judge… https://strellasocialmedia.com/

Subscribe To Our Blog
Subscribe To Our Blog
Categories

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

We offer full-service social media management including: content development, posting to designated social media channels, dedicated advertising campaigns, social media audience building, monitoring and engagement on social media sites, and monthly progress reports.

Commitment to Excellence
Communication
Service
Relationships

Blogging
Business Advice
Entrepreneurship
Social Media Strategy
Social for Business
Social Media Manager
Twitter
Facebook
Marketing Strategy
LinkedIn
Banks/Credit Unions
Health/Wellness
Compliance/Legal
Construction
Real Estate
Coaches/Consultants
Home Improvement
Broadcasting/Media
Transportation
IoT/Tech

Strella Social Media
1412 N. 6th Street
Harrisburg, PA 17102

Social media is all about relationships. Join our community and keep the conversation going! We love to get to know people on a deeper level! Connect with us on the medium of your choice and tell us what you love about social media.