Category: FAQ

July 28, 2019
How To Cultivate An Engaged Online Community

A series of questions to consider if you’re looking to cultivate an engaged online community.

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January 7, 2018
How Long Should A Blog Post Be?

I’m often asked for blogging guidelines with the most prominent question about the length.  How long should a blog post be? When I started my business in 2010, I recall reading somewhere that the average length of a blog should be 400-650 words. Then, I heard it was less – as short as 250 words.  […]

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December 18, 2016
Social Media’s Role in Online Fundraising

Online fundraising continues to gain popularity – and social media deserves some of the credit. Acting as a distribution vehicle to help spread the message among our online communities, social media’s role is pivotal to the success – or failure – of a fundraising campaign. I was recently asked to participate in an interview, on […]

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May 22, 2016
How to Get Clients and Prospects to Respond to Your Emails

I make it a habit to take the time to respond to everything I receive via email – even inquiries for free advice. I may be one of the few, but I have to admit that it really bugs me when people do not offer the same courtesy. There are few types of emails I […]

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May 8, 2016
How to Handle Requests for Your Time

In response to my recent post, 12 business social media pet peeves, a Twitter friend asked me: “And what do you do about that 2nd to last? [I am] starting to ignore them - but then I feel bad!” For those of you who are curious, here is the ‘peeve’ she’s referencing: Making an initial […]

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April 17, 2016
Social Media for Business: Setting the Record Straight

I was recently interviewed as part of an expert series for mediashower, in which I was asked several intriguing questions about my experience as a social media manager. I would like to share some of those questions – and my responses – with you, in hopes it will shed light on the ever-changing social media […]

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March 20, 2016
Social Media Marketing: How Many Customers Will I Get?

Measuring the return on investment (ROI) with social media marketing is a relevant, but loaded challenge. I prefer to begin by differentiating marketing goals from sales goals then partnering with my clients to bridge the gap. Let’s start with social media marketing. We must identify two to three specific marketing goals and establish concrete metrics […]

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March 13, 2016
Which Social Media Channels Should You Choose For Your Business?

In a comment to my post last week on steps to making your way in social media, a reader on BizSugar asked, “Hi Rachel, So what would be your top tip for choosing the right social media channel/channels for your business? " This is a great question – and something that I’ve been meaning to […]

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March 6, 2016
Social Media: 6 Steps to Making Your Way

Social networking is not a tactic or a quick fix. It’s an ongoing strategy, a conversation and a form of community. It’s relationship building – and it takes time. I do not have a silver bullet or a crystal ball that will give you results. But, I am going to tell you how you can […]

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