Social Media for Business


5 Bogus Social Media Beliefs

15

May 2016

5 Bogus Social Media Beliefs

If I had to define social media for business, I would say that it’s an online communications tool, which helps to establish new relationships, enhance current relationships and increase awareness. The reason it’s so powerful is because we have a platform to instantly reach millions of people, furthering our opportunity to expand our reach beyond any other means we’ve ever had before. But, that doesn’t...

Read More


Social Media for Business: Setting the Record Straight

17

Apr 2016

Social Media for Business: Setting the Record Straight

I was recently interviewed as part of an expert series for mediashower, in which I was asked several intriguing questions about my experience as a social media manager. I would like to share some of those questions – and my responses – with you, in hopes it will shed light on the ever-changing social media industry. What are the biggest lessons you’ve had to learn...

Read More


12 Business Social Media Pet Peeves

10

Apr 2016

12 Business Social Media Pet Peeves

Social media marketing is a dynamic, challenging and ever-changing industry. We’ve seen and experienced a lot of crazy scenarios – both on personal and business social media accounts.  In my last blog, I revealed our list of 12 social media pet peeves. These were mainly personal in nature, but common enough that anyone who uses social media can relate. It would only seem logical to...

Read More


Social Media Marketing: How Many Customers Will I Get?

20

Mar 2016

Social Media Marketing: How Many Customers Will I Get?

Measuring the return on investment (ROI) with social media marketing is a relevant, but loaded challenge. I prefer to begin by differentiating marketing goals from sales goals then partnering with my clients to bridge the gap. Let’s start with social media marketing. We must identify two to three specific marketing goals and establish concrete metrics to measure the effectiveness. For example, if increased web traffic...

Read More



Page 1 of 29123...1020...Last »