Social Media for Business


Digital Marketing: Pros and Cons of Working with a Small Business vs. a Marketing Agency

13

Aug 2017

Digital Marketing: Pros and Cons of Working with a Small Business vs. a Marketing Agency

With Google Search, Facebook, and the myriad of other social algorithms getting smarter each day, it’s more important than ever to invest in a robust digital marketing plan. You may be wondering where to start – and you may be considering whether to hire a marketing agency or a small business. Regardless of the digital marketing partner you hire, there are a few components to...

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Online Marketing Shams

06

Aug 2017

Online Marketing Shams

There are so many elements to create an effective online marketing presence. Social media is often reliant on some of these elements before we can expect results. One of the challenges we’ve faced is finding credible online marketers. I’ve met the shams. The search engine optimization experts who keyword websites and call it SEO, web developers who don’t know the difference between blog and email...

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Online Marketing: It’s Learn As You Go

30

Jul 2017

Online Marketing: It’s Learn As You Go

I love a good challenge, especially work-related challenges that often force you to step out of your comfort zone and expand your knowledge on a certain topic. When asked to take on something new, some of us work better under pressure (aka procrastinators), while others are organized and like to get things done as soon as possible. No matter your working style, in the end...

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3 Things to Know About Social Media (Now)

23

Apr 2017

3 Things to Know About Social Media (Now)

In case you haven’t noticed, social media is constantly changing. From the user interface to new channels developing daily, social media is far from a complacent form of a communication.  I tell our customers this often, because clearly these changes affect how we use social media as a marketing tool. As we move further into 2017, here are three things to know about social media....

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Outsourcing Social Media? Here’s How to Make It Work

19

Mar 2017

Outsourcing Social Media? Here’s How to Make It Work

In my last blog, I shared why we can’t help a business that won’t help themselves. I was speaking specifically about the clients who don’t take our advice – or those who selectively work with us. I find the best clients – the ones who actualize results by outsourcing social media – are those who consider us their partner.  And, they all have one thing...

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