Social Media for Business


What the Heck Is Up With LinkedIn Hashtags?

24

Jun 2018

What the Heck Is Up With LinkedIn Hashtags?

You may have noticed that when you log into LinkedIn, there is now a list of “hashtags you follow” on your home page. And when making a LinkedIn post, you might have been prompted to include a hashtag. In fact, I was required to include a hashtag in a recent post! If you’re wondering, “What’s up with that?” and if there’s any value to using...

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How to Keep Up with the Constant Changes in Social Media

03

Jun 2018

How to Keep Up with the Constant Changes in Social Media

Colleagues, clients, and friends often tell me how difficult they find it to keep up with the never-ending changes in social media. I agree that it’s challenging; social media platforms regularly add and remove features, change guidelines, and update algorithms. However, dealing with all of that doesn’t have to be cumbersome. With the right plan in place, you can be ready for changes like these–and...

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What Comes First: The Customer or the Sale?

06

May 2018

What Comes First: The Customer or the Sale?

Renown social media strategist, Mark Schaefer, recently wrote a post which analyzed the decision of a large pub company that quit social media. The company claimed it was an addicting time-waster with no direct impact on sales. Mark diligently reviewed the facts to conclude that the company did not have a true sense of the business value of social media. This was powerful: A decision...

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Social Media Success Comes Down to Alignment

29

Apr 2018

Social Media Success Comes Down to Alignment

Why do some businesses succeed on social media and others do not? Our results indicate that social media success comes down to one word.  Alignment. To generate successful outcomes for our clients, the business must align social media with two critical factors. Business Values When we work with customers for the first time, we ask a few questions. What is important to your leadership? Your...

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Recent Facebook Announcement Is Not New(s)

14

Jan 2018

Recent Facebook Announcement Is Not New(s)

Unless you’ve been living under a rock, you’ve heard about Zuck’s announcement Thursday evening. Since then, I have received multiple texts, emails, and tags on Facebook asking me to chime in. Before I even read it, I knew it was nothing to worry about. Fortunately, a well-respected professional in the field – Mark Schaefer – didn’t panic, either. He delivered a timely post on Friday,...

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