Social Media for Business


Social Media Management: Outsourcing Requires Partnership

19

Jul 2015

Social Media Management: Outsourcing Requires Partnership

We recently ended our working relationship with client that was in pre-launch of his forthcoming business.  His primary goal, during this time, was to acquire 10,000 emails. We spent a few months working with him, and unfortunately, he did not get the result he wanted. But, he also didn’t take our advice. And, he tried to do way too much – many times without any...

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Your Digital Plan Needs a Human Strategy

13

Jul 2015

Your Digital Plan Needs a Human Strategy

I’ve been reading Mark Schaefer’s book, “The Content Code” and I have immeasurable takeaways. The most resounding is this: “What every organization needs before conquering a digital strategy is a human strategy… The most successful marketing organizations don’t think of themselves in B2B or B2C – they’re P2P, striving every day to use miraculous technologies to content people to people.” I always emphasize taking the...

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Social Media Content: Could More Be More?

31

May 2015

Social Media Content: Could More Be More?

In my last blog, I shared with you the importance of creativity in business by citing an example of a successful contest we recently posted on our social media channels. There’s a lot to be said for creative ideas. And, there’s also a lot to be said for creative writing. Although, neither has come natural to me. For many years, I wanted to be a...

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Creativity: Imperative for Business

24

May 2015

Creativity: Imperative for Business

As a small business owner, I place emphasis on serving my customers, working with the team and overseeing the day-to-day business operations. As I’ve said before, it’s easy to put my own marketing efforts on the backburner – and there are many times when creativity isn’t something that is easily summoned. But,  that doesn’t mean it should be ignored. I’ve spent a lot of time working...

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