Social Media for Business


Commitment to Excellence: The Details Matter

12

Nov 2017

Commitment to Excellence: The Details Matter

At Strella Social Media, we are passionate about our core values! Our top value, commitment to excellence, exemplifies pride in our work. It’s challenging to showcase this value, because it’s so intrinsic to our daily activities. But, let me give you an example of one of the many details that help us solidify our commitment to excellence. When a client asks us to promote an...

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Is Content Marketing Dead?

05

Nov 2017

Is Content Marketing Dead?

It’s clear why people are confused about what social media can do for a business… much of the information is contradictory. On Friday, I read two posts related to the effectiveness of social media, both showcasing different – and even conflicting – examples.  The first post, B2B Social Media Marketing: What’s the Real Deal on Effectiveness, shares mixed results of  success with social media. What...

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Digital Marketing: Pros and Cons of Working with a Small Business vs. a Marketing Agency

13

Aug 2017

Digital Marketing: Pros and Cons of Working with a Small Business vs. a Marketing Agency

With Google Search, Facebook, and the myriad of other social algorithms getting smarter each day, it’s more important than ever to invest in a robust digital marketing plan. You may be wondering where to start – and you may be considering whether to hire a marketing agency or a small business. Regardless of the digital marketing partner you hire, there are a few components to...

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Online Marketing Shams

06

Aug 2017

Online Marketing Shams

There are so many elements to create an effective online marketing presence. Social media is often reliant on some of these elements before we can expect results. One of the challenges we’ve faced is finding credible online marketers. I’ve met the shams. The search engine optimization experts who keyword websites and call it SEO, web developers who don’t know the difference between blog and email...

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Online Marketing: It’s Learn As You Go

30

Jul 2017

Online Marketing: It’s Learn As You Go

I love a good challenge, especially work-related challenges that often force you to step out of your comfort zone and expand your knowledge on a certain topic. When asked to take on something new, some of us work better under pressure (aka procrastinators), while others are organized and like to get things done as soon as possible. No matter your working style, in the end...

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