If you could increase your website traffic by 300%, keep people on your website longer, and exponentially increase your Google ranking with one free tool, would you? It would seem silly not to, yet so many small businesses do not embrace this tool due to perceived technology barriers or a
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Social Media for Business
5 Things That Surprised Me About Being a Social Media Manager
Rachel Strella - May 05, 2013 - lauren galli, Social Media for Business, social media management, Social Media Manager, strella, strella social media - No Comments
By Lauren Galli Staff Writer I’m fairly new to the whole social media management scene. I can update a Facebook status, share a meme, and tweet with the best of them, but believe me when I say, these things are just the tip of the iceberg when it comes to
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Social Media in Healthcare
Rachel Strella - Apr 28, 2013 - rachel strella, social media expert, social media for doctors, social media in healthcare, Social Media Manager, strella - 1 Comments
Social media in highly-regulated industries is a hot topic – and healthcare is no exception. The healthcare industry encompasses a wide variety of specialties, making it even more difficult to draw concrete conclusions on the specific use and scope of social media. The unique challenges – and opportunities – available
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SEO Doesn’t Have to Be Rocket Science
Rachel Strella - Apr 07, 2013 - How to create SEO, how to drive traffic to a website, John Webster, Search Engine Optimization, seo, SEO specialist, social media management, strella - 2 Comments
I recently read one of the most explanatory articles on Search Engine Optimization (SEO) to-date. The blog, written by a guest author via Windmill Networking, broke down several complex SEO components in a way the average person can actually understand. There are many companies that continue trying to “scheme” Google,
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The Perfect Tool For Unlocking Twitter’s Potential
Rachel Strella - Mar 17, 2013 - how to use Twitter, Katie Wilber, learn Twitter, Social Media Jump Start Kit, social media training programs, strella, The Marketing Momma, understand Twitter - No Comments
Of all the social media channels, Twitter is the most difficult to understand and use, especially for those who are unfamiliar with other popular forms of social media. Words like “hashtag,” “re-tweet” and “handle” can seem like a mysterious foreign language, and the 140-character limit makes using Twitter even more
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