Social Media for Business

Social Media, Personal Branding and What to Share Online

Rachel Strella  -  Sep 28, 2014  -  , ,  -  2 Comments
Last week, I listened to a podcast on social media, authenticity, and the human brand presented by Mark Schaefer and Tom Webster. This topic piqued my interest for several reasons. First, my personal and business life has changed drastically over the past six months. I often wonder how to maintain

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Social Media: Goals That Get Results

Rachel Strella  -  Sep 21, 2014  -  , , ,  -  No Comments
No matter what the business or industry, I can usually expect that prospective customers will ask me about the results we’ve experienced with our clients. About half of these inquiries are people looking for monetary results, in which case I educate them about the factors that could potentially lead to

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Social Media in Highly Regulated Industries: It’s Complicated!

Rachel Strella  -  Sep 14, 2014  -  , , , , , , , , , ,  -  No Comments
It’s increasingly evident that social media plays a huge role in today’s business world. Yet, there are a significant amount of highly regulated businesses that are slow to adopt social media because of fear.  There’s a lot of complexity regarding what a business can or cannot do as well as

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Watch Out for Big Brother: Getty Images Strong Arms Unsuspecting Small Businesses

Rachel Strella  -  Sep 07, 2014  -  , , , , ,  -  14 Comments
Two weeks ago, one of our clients received a letter from Getty Images requesting $780 for an image used on their website. Getty Images claimed that my client did not purchase the license required for use of the image and thus they were in violation of copyright law. As a

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Why You Must Have A Social Media Strategy

Rachel Strella  -  Aug 10, 2014  -  , , , , ,  -  No Comments
Last week, I was contacted by a prospect searching for a social media manager for his start-up business. He informed me that he’s been working with a company for a few weeks, but was not happy with the strategy they formulated. I asked him if he could share any details

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