Social Media for Business

Social Media: When In Doubt, Defer

Rachel Strella  -  Feb 15, 2015  -  , , , ,  -  2 Comments
By Lauren Galli, #Strella Creative Director I’ve been managing social media accounts for about two years now, and I’ve seen successes and failures.  As a classic overachiever, I will never give a client less than my best, so failure is difficult for me.  If social media isn’t working to a

Read More

The Winning Formula for Expanding Online Reach

Rachel Strella  -  Jan 18, 2015  -  , , ,  -  No Comments
A digital marketing partner recently asked me if I could duplicate some of the ways I’ve expanded reach for my business and offer it as a service for some of his clients who are struggling to make their mark in the online world.  What I do in social media is

Read More

Social Media: 10 Of The Most Ridiculous Things I’ve Ever Heard

Rachel Strella  -  Jan 11, 2015  -  , , , ,  -  No Comments
This June, I celebrate five years in business. And, if I thought owning a business was tough, I had no idea that owning a social media business would be even more difficult.  An ever-changing, ever-challenging industry, social media is full of surprises. There are days when I feel like I do

Read More

4 Ways to ‘Ignite’ Content

Rachel Strella  -  Jan 04, 2015  -  , , , ,  -  9 Comments
Some of you have heard of Mark Schaefer’s Content Shock theory.  Put simply, content marketing is such an effective marketing strategy that we’ve become oversaturated, making it increasingly difficult for businesses to break through the noise. Such was the case in a recent email Mark received from a sporting goods company

Read More

Social Media: Rules Of Engagement

Rachel Strella  -  Dec 21, 2014  -  , , , , , ,  -  No Comments
On Wednesday, I had the opportunity to speak to the members of the Bucks County Bar Association. Like many in service-based businesses, they struggle with creating a strong personal brand. Most were fearful of negative reviews, especially maintaining client privacy when responding to the reviews in the social sphere.  Some

Read More
Page 1 of 22123...1020...Last »
  • Subscribe To My Blog

  • Blog Categories