Tag: social media

August 12, 2018
The Entrepreneurial Journey – Swim, Don’t Sink By Heeding These Dozen Lessons Learned

I was recently asked to share my business success story for inclusion in an entrepreneurial publication. Entrepreneurship is a topic I have much passion for, but I’m always hesitant to share sure-fire “success”-related advice because anyone who walks the path of entrepreneurship knows that success has ebb and flow moments—akin to a wave crashing over […]

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August 5, 2018
Social Media Internship: A Learning Experience For All

For the past few months, we’ve had the opportunity to welcome a summer intern named Lindsay Newton. Her 120-hour internship was the final requirement in order to obtain her Bachelors’ Degree in Communications from Penn State Harrisburg. We thought it would be fun to talk about the internship experience – from both her perspective and […]

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July 29, 2018
5 Tips to Help Small Business Owners Spend Time “On” Their Businesses (Really!)

As a small business owner and from working with small business owners, I’ve found that most of us share a common challenge: Finding time to work “on” our companies rather than just “in” them. Entrepreneurs that lead small companies wear many hats—operations, sales, marketing, and so on. When anything goes awry in any aspect of […]

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July 22, 2018
5 Social Media Mistakes PLUS the Number 1 Mistake to Avoid

Navigating the world of social media marketing doesn’t have to be a nerve-wracking experience. Knowing what to say and when to say it is probably the easiest way to summarize what your core strategy should be to get real results in terms of visibility as well as profitability. When talking about social media marketing, it […]

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July 15, 2018
Rice Report: Details Matter - 3 Steps to Team Mastery

In 2013, I had two life-changing events happen - I became a mother and I accepted an administrative position with #Strella Social Media. In the years of doing both, I have learned a lot about my abilities and my capacity to juggle multiple priorities. The one thing that’s helped me in both roles is mastering […]

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July 8, 2018
6 Tips to Help You Stay Focused During the Summer

As a business owner, I’ve found that the summer months have a way of challenging my ability to focus. Do you find that this time of year makes it more difficult to concentrate and stay on-task? I know many other professionals who struggle as well when visions of sunny days, balmy breezes, and vacation getaways […]

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July 1, 2018
10 Social Media Pet Peeves That Can Squash Your Professional Reputation

Have you seen those Farmers Insurance TV commercials that end with, “We know a thing or two because we’ve seen a thing or two?” I love that tagline, and it is fitting for describing my team's experience in working in the social media industry. Indeed, we have “seen a thing or two” when helping clients […]

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June 24, 2018
What the Heck Is Up With LinkedIn Hashtags?

You may have noticed that when you log into LinkedIn, there is now a list of “hashtags you follow” on your home page. And when making a LinkedIn post, you might have been prompted to include a hashtag. In fact, I was required to include a hashtag in a recent post! If you’re wondering, “What’s […]

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June 17, 2018
Rice Report: What I’ve Learned From Growing A Team

I’ve recently been named to the Director of Human Resources for #Strella Social Media. As I’ve evolved from trainee to trainer in the organization, I’ve learned a few things along the way. Here are a few questions to consider to ensure your team is positioned for growth. Do they fit your company culture and values? […]

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