Why do some businesses succeed on social media and others do not? Our results indicate that social media success comes down to one word. Alignment. To generate successful outcomes for our clients, the business must align social media with two critical factors. Business Values When we work with customers for the first time, we ask […]
Unless you’ve been living under a rock, you’ve heard about Zuck’s announcement Thursday evening. Since then, I have received multiple texts, emails, and tags on Facebook asking me to chime in. Before I even read it, I knew it was nothing to worry about. Fortunately, a well-respected professional in the field – Mark Schaefer – […]
“How long should a blog post be?” I have been asked that question for years, and I understand why. People want a number. A target feels easier to work with than “it depends.” The problem is that word count is one of those things that can look more useful than it actually is. When I […]
I spent Thursday evening editing a blog post for a new client looking to re-establish his online presence. His original draft contained the primary elements to convey his message, but like many people who don’t write for a living, he struggled to make it ‘blog-worthy.’ What we learned about writing in school is not the […]
Google the words, “customer service” and you will find over 630 million results - from self-help articles to consulting services. Clearly, customer service is a popular topic and one that’s used to showcase what a lot of companies claim to do well. To be honest, this was an area that is so ingrained in our […]
It’s unusual for me to feature someone on my blog, but every so often, someone inspires you. As my years in journalism have proved, we must capture those moments. My inspiration today comes from my friend, Jenifer Epstein. We met through a program facilitated by my executive coach and client, John Dame. As with many […]
At Strella Social Media, we are passionate about our core values! Our top value, commitment to excellence, exemplifies pride in our work. It’s challenging to showcase this value, because it’s so intrinsic to our daily activities. But, let me give you an example of one of the many details that help us solidify our commitment […]
It’s clear why people are confused about what social media can do for a business… much of the information is contradictory. On the same day, I read two posts related to the effectiveness of social media, both showcasing different – and even conflicting – examples. The first post, B2B Social Media Marketing: What’s the Real […]
Service is one of our company core values, as is commitment to excellence. It’s been our experience that the two go hand-in-hand to optimally serve our customers. Contrarily, the two values clash when customers are unreasonable or unwilling to do their part. For example, a customer that expects immediate answers to inquiries, but fails to […]
Commitment to Excellence
Communication
Service
Relationships
