Tag: social media

When I tell people that I'm a social media manager, I often get a look akin to that of my dog, Lincoln, when I asked if she wanted to go to bed.  Whether or not the social media scene is booming or not, many people are still befuddled as to what it is that I […]

I’ve been reading Mark Schaefer’s book, “The Content Code” and I have immeasurable takeaways. The most resounding is this: “What every organization needs before conquering a digital strategy is a human strategy… The most successful marketing organizations don’t think of themselves in B2B or B2C – they’re P2P, striving every day to use miraculous technologies […]

In my last blog, I shared with you the importance of creativity in business by citing an example of a successful contest we recently posted on our social media channels. There's a lot to be said for creative ideas. And, there's also a lot to be said for creative writing. Although, neither has come natural […]

Over the past few weeks, I’ve had the opportunity to spend time with two children – a three-year old girl and a five-year old boy. It’s amazing how much perspective they’ve provided me, especially the oldest. In fact, he’s inspired me to write this post on five lessons learned from him. Simplification. Adults – particularly […]

One of our clients recently inquired about the relevance of her website.  She said that someone informed her that websites don’t serve the same major purpose they did even a couple of years ago and that social media is replacing websites. This feedback is nothing new.  As social media continues to evolve, there’s been speculation […]

By Ric Albano News broke last week that, despite bring in over a billion dollars in profit last year, Facebook owes no taxes for the year 2012. Actually, the company will be getting a refund of close to a half billion dollars. This is due to a provision in the tax law that allows companies […]

By Christina Wood It’s often said that a picture is worth 1,000 words… and it’s evident that Instagram co-founders Kevin Systrom and Mike Krieger agree. A wildly successful start-up company that launched in 2010, Instagram is a photo-sharing app for your smartphone that essentially allows everyday people like you and I to become master photographers, […]

The following is a refreshed version of the December 24, 2011 blog, Unplug for the Holidays? No Way! I asked folks on my social networks if they will be “unplugging” for the holidays. For those of you who aren’t “plugged in” to online geek lingo, “unplugged” means disconnecting from the internet – from computers, tablets, […]

By Joel Don  Moore’s law is a truly great thing.  It makes your Wi-Fi connection super-speedy, enables smartphones to work as fast as desktop PCs and delivers TVs that are larger, yet thinner, lighter and jam-packed with all kinds of cool features.  If you apply the law to social media marketing, it’s not necessarily so […]