Tag: social media

December 17, 2017
Galli Gripes: The 12 Gripes of Christmas

Believe it or not, I have few gripes when it comes to the holidays. I love everything about the season - the lights, the food, the togetherness.  However, given my personality, there are still things that drive me crazy during the holidays.  Here are my 12 gripes of Christmas… A Rude Person in a Pear […]

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December 10, 2017
Writing for the Web Means New Rules

I spent Thursday evening editing a blog post for a new client looking to re-establish his online presence. His original draft contained the primary elements to convey his message, but like many people who don’t write for a living, he struggled to make it ‘blog-worthy.’ What we learned about writing in school is not the […]

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November 26, 2017
Customer Service: What It Really Means to Us

Google the words, “customer service” and you will find over 630 million results - from self-help articles to consulting services. Clearly, customer service is a popular topic and one that’s used to showcase what a lot of companies claim to do well.  To be honest, this was an area that is so ingrained in our […]

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November 19, 2017
Gratitude Starts with Human Beings

It’s unusual for me to feature someone on my blog, but every so often, someone inspires you. As my years in journalism have proved, we must capture those moments. My inspiration today comes from my friend, Jenifer Epstein. We met through a program facilitated by my executive coach and client, John Dame. As with many […]

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November 12, 2017
Commitment to Excellence: The Details Matter

At Strella Social Media, we are passionate about our core values! Our top value, commitment to excellence, exemplifies pride in our work. It’s challenging to showcase this value, because it’s so intrinsic to our daily activities. But, let me give you an example of one of the many details that help us solidify our commitment […]

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November 5, 2017
Is Content Marketing Dead?

It’s clear why people are confused about what social media can do for a business… much of the information is contradictory. On the same day, I read two posts related to the effectiveness of social media, both showcasing different – and even conflicting – examples.  The first post, B2B Social Media Marketing: What’s the Real […]

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October 29, 2017
When the Customer Isn't Always Right

Service is one of our company core values, as is commitment to excellence. It’s been our experience that the two go hand-in-hand to optimally serve our customers. Contrarily, the two values clash when customers are unreasonable or unwilling to do their part. For example, a customer that expects immediate answers to inquiries, but fails to […]

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October 22, 2017
Galli Gripes: My Top Five Pet Peeves in Social Media

In case you’ve missed my past Gripes, you should know that a lot of stuff annoys me.  In general, I’m incensed by traffic jams, bad manners, closed-minded individuals, and group texts.  I’m also a social media manager, which means I spend time on social channels to earn my paycheck.  It’s my job to check on […]

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October 15, 2017
How to Balance Customer Wants with Needs

In any business, there are times when we struggle between giving the client what they want vs. what will generate the best outcome for them. I encounter this dilemma often, primarily because people see something working for another business and they want to replicate that formula for themselves. This is a slippery slope simply because […]

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We offer full-service social media management including: content development, posting to designated social media channels, dedicated advertising campaigns, social media audience building, monitoring and engagement on social media sites, and monthly progress reports.

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