Two weeks ago, one of our clients received a letter from Getty Images requesting $780 for an image used on their website. Getty Images claimed that my client did not purchase the license required for use of the image and thus they were in violation of copyright law. As a small business owner, I would […]
I met a business friend for dinner while he was in town last week. He told me he soon plans to strike it out on his own and he asked for some pointers about starting a service-based business. He was most interested in learning about how to establish pricing his forthcoming consulting business. This takes […]
by Lauren Galli, Creative Director I have a morning ritual that includes waking up (slowly at times), grabbing a cup of hot tea, and scrolling through my cell phone to check out what happened during my sleeping hours on Facebook. Being someone who is habitually nosey, Facebook was a wonderful invention for me. If you’ve […]
I've kept my blog going consistently for over three years and I'm proud to say that it's not only been the best source of leads for my business, but it's also been the one thing I enjoy doing every week regardless of what else I have on my plate. Lately, however, I've found myself struggling […]
Over the past few weeks, I’ve had the opportunity to spend time with two children – a three-year old girl and a five-year old boy. It’s amazing how much perspective they’ve provided me, especially the oldest. In fact, he’s inspired me to write this post on five lessons learned from him. Simplification. Adults – particularly […]
It’s no secret that Facebook business pages have seen a significant drop in reach the past few months. Many businesses feel forced to pay-to-play to stay in the game, while others are dropping out completely. In fact, I’ve read several recent posts of those who aren’t even considering Facebook as a part of their marketing […]
Today is bittersweet for me. It’s the 14th anniversary of a fateful accident that changed my life forever. If there’s anything I’ve learned about all of this – then and many years later – it’s that time is precious. Yet, sometimes we don’t realize it until it’s too late or until circumstances require us to […]
A unique advantage of social media is the opportunity to reach out directly to influencers and form a relationship. An influencer is a leader; someone who carries clout in an industry. For example, Guy Kawasaki may be considered a top sales influencer or Suze Orman, a top financial influencer. Making an authentic connection with an […]
With all the snow and ice we’ve had this winter, some folks (my husband included) have been forced to spend some days telecommuting. I decided to work from home in May and have learned it that it has its perks – and its challenges. Here are my top six tips to for making sure your […]
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