Category: Tips

June 30, 2013
Respect Your Time – And Others Will, Too

Many successful business owners advise to offer value – to give away your knowledge and help others in order to build the like/know/trust factor. In fact, Mark Schaefer said in a recent blog, “Even though I give away everything I know about business and marketing, people are still eager to hire me because they value my […]

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April 7, 2013
SEO Doesn’t Have to Be Rocket Science

I recently read one of the most explanatory articles on Search Engine Optimization (SEO) to-date. The blog, written by a guest author via Windmill Networking, broke down several complex SEO components in a way the average person can actually understand. There are many companies that continue trying to “scheme” Google, despite its ultra-complex, algorithmic code […]

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March 31, 2013
5 Lessons Learned From Customers

Having spent the last few years managing social media for various clients around the globe, I’ve been humbled by what my customers have taught me.  The biggest lesson I’ve learned is that there is a way to work with just about anybody, and it comes down to communication – both in managing expectations and delivering […]

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March 24, 2013
4 Dumb Things We Do to Speakers

As part of the promotions for my new product, The Social Media Jump Start Kit,  I’ve been speaking about various social media topics to regional groups and organizations. Nearly all of the audiences and attendees have been great, and I have really enjoyed their enthusiasm. But, speaking to an audience that’s less than attentive is […]

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March 13, 2013
Email Marketing vs. Blogging

Clients often ask me if they should have a blog and an e-newsletter.  Many times, this question stems from a desire to drop their e-newsletter in favor of a blog or vice versa. For those of you grappling with these same issues, here are some helpful details about both and some advice for choosing the […]

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March 10, 2013
YouTube, Google+, Pinterest, Instagram: Will one of these supplemental social media channels work for you?

Last week, I shared some guidelines for determining which of the “Big 3” social media channels – Facebook, LinkedIn and Twitter – are best for meeting your business goals.  Today I want to explain a few of the popular supplemental media and how they can be useful to your social media game plan.  Major supplemental […]

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March 3, 2013
What Are Keywords and Why Should I Use Them?

You’ve probably heard website and social media professionals emphasize the term ‘keywords.’  While keywords seem simple enough, I wanted to explain how they’re used so that you can choose the best ones for your social media profiles. Keywords are used in website, blog, and social media content as well as in profiles and headlines. Using […]

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February 27, 2013
5 Tips for Avoiding Social Media Burnout

I often hear from people that they have social media burnout. And it’s actually quite common.  In fact, it’s something I struggle with myself – not only because social media is my job – but because I also enjoy using it to keep up with friends. That makes it challenging to distance myself from social […]

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February 20, 2013
8 Twitter Best Practices

Of all the popular social media channels, I’d say that Twitter is probably the most intimidating. But once you learn its unique language of tweets, hashtags, and handles, Twitter opens up a world of opportunities to promote your cause or business. For those of you new to Twitter or new to using it for business, […]

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