Over the past few weeks, I’ve had the opportunity to spend time with two children – a three-year old girl and a five-year old boy. It’s amazing how much perspective they’ve provided me, especially the oldest. In fact, he’s inspired me to write this post on five lessons learned from him.
Simplification. Adults – particularly business owners – tend to over-think things. There’s nothing like the carefree innocence of a child to remind us there’s a lot to be said for simplification. When you find yourself becoming overwhelmed by social media, remember: you don’t have to be everywhere and do everything. Simply remain active on the channels that give you the best return on your time investment.
Creativity. Kids have a vivid imagination. This is something I think we lose sight of as we get bogged down by the responsibility of being an adult. Finding ways to unlock creativity could be the secret sauce to success. As Lauren eloquently stated in her post on creativity, “when you’re passionate about something, creativity flows.” Find what ignites that spark and go with it!
Fun. Children don’t like boredom, so they try to find the fun in just about anything. Can you find a way to add some entertainment to your social media efforts? Tap into this if you can. Don’t be afraid to have a little fun – even appropriate silliness – with your brand.
Unpredictability. I’ve found that when it comes to children, unpredictability is the only certainty. And no two days are alike. My readers know that I preach consistency with social media, but that doesn’t mean you have to be boring. There’s nothing wrong with mixing things up every once in awhile. Try something different and gauge the response from your audience.
Curiosity. I saved the best for last! The curiosity of a child is endless. They love to ask questions as they try to piece together how or why something works. This tactic can be used in social media to create engagement. Show genuine interest in others by asking thoughtful questions and keep the conversation going when you can.
What have children taught you?