July 6, 2014

Rachel Strella

5 Social Media Lessons I Learned from a 5-Year Old

Over the past few weeks, I’ve had the opportunity to spend time with two children – a alex smealthree-year old girl and a five-year old boy. It’s amazing how much perspective they’ve provided me, especially the oldest. In fact, he’s inspired me to write this post on five lessons learned from him.

Simplification. Adults – particularly business owners – tend to over-think things. There’s nothing like the carefree innocence of a child to remind us there’s a lot to be said for simplification. When you find yourself becoming overwhelmed by social media, remember: you don’t have to be everywhere and do everything. Simply remain active on the channels that give you the best return on your time investment.

Creativity. Kids have a vivid imagination. This is something I think we lose sight of as we get bogged down by the responsibility of being an adult. Finding ways to unlock creativity could be the secret sauce to success. As Lauren eloquently stated in her post on creativity, “when you’re passionate about something, creativity flows.” Find what ignites that spark and go with it!

Fun. Children don’t like boredom, so they try to find the fun in just about anything. Can you find a way to add some entertainment to your social media efforts? Tap into this if you can. Don’t be afraid to have a little fun – even appropriate silliness – with your brand.

Unpredictability. I’ve found that when it comes to children, unpredictability is the only certainty. And no two days are alike. My readers know that I preach consistency with social media, but that doesn’t mean you have to be boring. There’s nothing wrong with mixing things up every once in awhile. Try something different and gauge the response from your audience.

Curiosity. I saved the best for last! The curiosity of a child is endless. They love to ask questions as they try to piece together how or why something works. This tactic can be used in social media to create engagement. Show genuine interest in others by asking thoughtful questions and keep the conversation going when you can.

What have children taught you?

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2 comments on “5 Social Media Lessons I Learned from a 5-Year Old”

  1. Rachell,

    This is excellent and out of the mouths of babes, so to speak.

    Children are the best teachers because they keep it simple and find joy in the simple things. If we could just remember that in all aspects of our lives, it would be great.

    We try so hard to be serious and business-like, that we forget our customers, donors, etc. like to laugh and enjoy things as much as we do.. When we do "loosen" up, it is amazing how that bridge of "them/us" is erased and a relationship is strengthened- through humor and passion amd joy.

    Great thoughts on this one Rachel. Thanks for sharing.

  2. I enjoyed your post. It really speaks to flexibility, creativity, and intuition, the last quality which is sometimes hard to allow ourselves to trust, especially in business.
    From children I have learned patience and trust.
    Thanks for your social media lessons.

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