Category: Social Media for Business

November 12, 2017
Commitment to Excellence: The Details Matter

At Strella Social Media, we are passionate about our core values! Our top value, commitment to excellence, exemplifies pride in our work. It’s challenging to showcase this value, because it’s so intrinsic to our daily activities. But, let me give you an example of one of the many details that help us solidify our commitment […]

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November 5, 2017
Is Content Marketing Dead?

It’s clear why people are confused about what social media can do for a business… much of the information is contradictory. On the same day, I read two posts related to the effectiveness of social media, both showcasing different – and even conflicting – examples.  The first post, B2B Social Media Marketing: What’s the Real […]

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August 13, 2017
Digital Marketing: Pros and Cons of Working with a Small Business vs. a Marketing Agency

With Google Search, Facebook, and the myriad of other social algorithms getting smarter each day, it’s more important than ever to invest in a robust digital marketing plan. You may be wondering where to start – and you may be considering whether to hire a marketing agency or a small business. Regardless of the digital […]

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August 6, 2017
Online Marketing Shams

There are so many elements to create an effective online marketing presence which can only be done with the help of a renowned digital marketing company. Social media is often reliant on some of these elements before we can expect results. One of the challenges we’ve faced is finding credible online marketers. I’ve met the […]

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July 30, 2017
Online Marketing: It’s Learn As You Go

I love a good challenge, especially work-related challenges that often force you to step out of your comfort zone and expand your knowledge on a certain topic. When asked to take on something new, some of us work better under pressure (aka procrastinators), while others are organized and like to get things done as soon […]

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April 23, 2017
3 Things to Know About Social Media (Now)

In case you haven’t noticed, social media is constantly changing. From the user interface to new channels developing daily, social media is far from a complacent form of a communication.  I tell our customers this often, because clearly these changes affect how we use social media as a marketing tool. As we move further into […]

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March 19, 2017
Outsourcing Social Media? Here’s How to Make It Work

In my last blog, I shared why we can’t help a business that won’t help themselves. I was speaking specifically about the clients who don’t take our advice – or those who selectively work with us. I find the best clients – the ones who actualize results by outsourcing social media – are those who […]

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March 12, 2017
Common Phrases Reveal Why Social Media May not Work for You

We’ve had our fair share of clientele over the years. B2B. B2C. Start-ups. Coffee shops. Commercial Realtors. HVAC companies. Skin care offices. Weight loss clinics. But, no matter the industry, I find the best clients – the ones who actualize results with their social media efforts – are those who generally take our advice and […]

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February 19, 2017
Social Media: Then and Now

When I started this business in 2010, the world was my oyster. Social media was still relatively new and mysterious, particularly to the business community. In 2017, it’s a much different story. All I can say for sure is that I’m glad I got in the game early because it’s not the same. Blogging, alone, […]

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Strella Social Media
1412 N. 6th Street
Harrisburg, PA 17102