Category: Social Media for Business

August 21, 2011
The Social Media Conundrum: Personal vs. Business

In any given day, I receive dozens of questions about social media. Here are answers to four questions I’ve been asked in the last few weeks: Question #1: I was having a conversation with someone today about whether or not it’s important to acquire friends and likes or if having likes only is most effective. […]

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July 11, 2011
Why You Should Check-out the FourSquare “Check-Ins”

As a small business owner, you might wonder about the hype with FourSquare and whether you should be taking advantage of yet another social networking opportunity. With 750 million Facebook users and only 10 million FourSquare users, some may immediately disqualify FourSquare as a medium for reaching the masses. However, FourSquare is a combination-type social […]

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May 28, 2011
Overwhelmed by social media? Start small to win big!

Still meaning to start your social plan? Maybe you have been secretly wishing social media would go away by now. Maybe you just haven’t had the time or maybe you’re waiting until after your next project.  Whatever the reason (or excuse!), getting started is the hardest part. Other than finding the time to start your […]

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April 24, 2011
Protecting Your Privacy on Social Media: Answers to More FAQ

It’s time for more FAQ’s about social media. I’m excited to answer these questions because they are indeed concerns I receive often. In fact, I had several requests for the first two questions in the past month.  Our company believes Facebook is a threat to security. What should I do? People have been worried about […]

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April 17, 2011
If you had an ideal client interested in your service, what would you sell them?

Recently, I was asked to write a guest blog for a new small business site answering the question: If you had an ideal client interested in a social media campaign...what would you sell them? Let’s first define the criteria for an “ideal client.” I’ve learned quickly how to select the people who are serious about […]

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