Category: Social Media for Business

April 25, 2012
Questions from the Chamber Business Women Presentation, “Facebook and LinkedIn for Business.”

By Rachel  Last Wednesday, I spoke to the Chamber Business Women about using Facebook and LinkedIn for business purposes. I left index cards on the table so that that the audience could submit questions. I promised to answer them on my blog, so without further ado… Where should you go to learn how to Tweet?  […]

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April 8, 2012
Is Your Social Media Plan Factory-Assembled?

By Rachel Have you ever bought an all-in-one machine like a printer/scanner/copier or a washer/dryer combo? My husband and I recently bought a TV/DVD combo for our workout room. I enjoyed watching TV and he enjoyed watching DVD’s while we were on the treadmill. We thought we hit the jackpot.  Unfortunately, the DVD player stopped […]

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April 4, 2012
Does Your Business 'Get' Social Media?

By Rachel Strella In our last blog, I discussed some of the challenges business owners face when trying to implement a social media plan, including a lack of time, money, and resources. Many of these same business owners lack a general understanding about social media. Many are unclear about what it really is and what […]

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April 1, 2012
Social Media Management: The In-House vs. Outsourced Debate

By Rachel Strella One of the biggest debates in the social media management community is whether it’s better to manage social media in-house or outsource these efforts to an experienced third party. I’ve found those who favor keeping social media in-house often believe that only company employees have the necessary knowledge to communicate effectively on […]

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March 28, 2012
You Can't Ignore Social Media And Remain Competitive In Today’s Marketplace

Over the past few months, we’ve been asking our clients for feedback about their experience in social media, particularly those who outsource these efforts to our company. In September, we talked with Mimi Reeves, Owner of Balloons and More, in November, we talked with Susan Pera, Owner of The Cornerstone Coffeehouse, and in January, we […]

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March 15, 2012
Tips for Using Online Media to Secure Your Dream Job

Last week, I had the opportunity to speak to local high school students at the HACC Career Information Fair.  I participated on a panel with Beth Romanski from Central Penn College and Darrien Davenport from York College. Our topic was “Tips for Getting Your Dream Job.” I thought it would be fun to share some […]

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March 11, 2012
Steps to Achieving Social Media ROI

During this past week, we’ve been evaluating social media ROI. First, we discussed why social media ROI is such a fuzzy topic. A few days later, we highlighted experts’ definitions of ROI.  Today is the final blog in the series as we define ROI as we see it – including how to position your business […]

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March 7, 2012
Defining Social Media ROI

Earlier in the week, we talked about the complexity of measuring social media ROI. Today, it’s time to look at some insight from respected social media colleagues. Below are some of the best ROI ‘explanations’ I’ve seen. Be sure to check out our final bog of this series, which will be posted in a few […]

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March 4, 2012
Social Media ROI: It's Gray Matter

When we consult with clients for the first time, many of them ask, “What’s going to be my ROI with social media?” It’s nearly impossible to cover the topic of ROI in one conversation or one blog, so we’re going to attempt to tackle it in a series of blogs of the next week.  In […]

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