Category: Social Media Business

Three questions that prove that selling is more complicated than it sounds.

How you can enhance your remote relationships.

Running a virtual business has its perks – and its challenges.

Achieving goals of any sort involves doing more of the right things. Marketing and social media goals are no exception. How can you better ensure your social media efforts will help you accomplish your brand’s objectives in this new year? Below, I’ve shared some tips to help you. Think first. Then post. Remember that what […]

My time is not my own. Something I’ve said frequently, lately, almost to the point where it sounds like an excuse. It’s impossible to truly express what this means because I, myself, thought this was an excuse from others who told me the same over the years. Any business owner knows that time is not […]

A week or so ago, a client we have worked with in the past sent me a link to an article that he thought I’d find interesting. It revisits the conundrum I recently addressed in another #Strella blog post, How Long Should a Blog Post Be?—which, incidentally, was inspired by an inquiry from the same […]

Social media is no longer the new kid in town, but for businesses trying to navigate it for the first time – or even keep up with this ever-changing beast – it can be overwhelming. I’ve heard some funny things over the years, and I thought it would be entertaining to share a few of […]

When I celebrated my first year in business, a client congratulated me and then said, “The next ten years will be the most difficult.”  At first, I thought he was just pessimistic and maybe even a little sarcastic. Admittedly, though, the comment always lingered in the back of my head - particularly when times were […]

I was recently interviewed as part of an expert series for mediashower, in which I was asked several intriguing questions about my experience as a social media manager. I would like to share some of those questions – and my responses – with you, in hopes it will shed light on the ever-changing social media […]