Personal Branding


2 Social Media Trends to Watch in 2019

02

Dec 2018

2 Social Media Trends to Watch in 2019

As 2018 nears its conclusion, business owners and marketers should be thinking about what they can do to make their companies more successful in the New Year. I hope that somewhere near the top of their priorities list is finding ways to leverage their social media channels more effectively. So what can you do to bolster your brand’s success through social media in 2019? I’ve...

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The Story Behind My Rebranding

07

Oct 2018

The Story Behind My Rebranding

Since I launched my business nearly ten years ago, the level of service that my company offers has evolved. I, too, have evolved. With nearly a decade of experience behind me in my business, I felt that my personal brand image was no longer in sync with the professional I have become. I’ve worked hard to build a reputation online as a subject matter expert...

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5 Myths About Building A Successful Brand and Business

02

Sep 2018

5 Myths About Building A Successful Brand and Business

You’ll find no shortage of tips online about what it takes to succeed in business. Much of what’s out there is sound guidance, but not everything you see or hear will put you on the path to success. Unfortunately, it’s not always easy to determine what is the product of genuine entrepreneurial wisdom and what is pure bunk. That means you need to be cautious...

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5 Tips to Help Small Business Owners Spend Time “On” Their Businesses (Really!)

29

Jul 2018

5 Tips to Help Small Business Owners Spend Time “On” Their Businesses (Really!)

As a small business owner and from working with small business owners, I’ve found that most of us share a common challenge: Finding time to work “on” our companies rather than just “in” them. Entrepreneurs that lead small companies wear many hats—operations, sales, marketing, and so on. When anything goes awry in any aspect of their businesses, they have to jump into action to quickly...

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10 Social Media Pet Peeves That Can Squash Your Professional Reputation

01

Jul 2018

10 Social Media Pet Peeves That Can Squash Your Professional Reputation

Have you seen those Farmers Insurance TV commercials that end with, “We know a thing or two because we’ve seen a thing or two?” I love that tagline, and it is fitting for describing my team’s experience in working in the social media industry. Indeed, we have “seen a thing or two” when helping clients with their social media strategies and management. While most of...

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