Category: Opinion

Every other month, we interview one of our management clients to ask them about their experience in social media. This month, we speak with Sylvia Hepler, owner of Launching Lives, an executive coaching business.  Be sure to check out her blog, Facebook fan page, Twitter handle, YouTube channel, and LinkedIn Company Profile! There are still […]

The following is a guest blog from my husband, Pete Strella. It’s been two years since Rachel began her social media company. As I reflect upon this anniversary, I’m experiencing the same time warp I often feel when looking back on life’s significant milestones. In some ways, it feels like Rachel just started her business […]

By Rachel  Earlier this month, I wrote a blog celebrating my second anniversary in business, “Two Years in Business: The Search for Balance Continues.”  It turned out that many readers identified with this blog and some even offered advices for how they find balance.  A few of these responses resonated with me and thought I would […]

by Rachel I learned a hard lesson this week – and one that I often preach to others – so shame on me! Don’t make excuses! One of my blog subscribers sent me an email on Monday about the subject line in my blog posts. When I email the blog, the subject reads “Strella Social […]

by Rachel I’ve been at a loss for writing inspiration lately. I usually have a lot to say, so this is unfamiliar territory for me. As I think about why I’m feeling this way, I consider that my nearly two years in business has left me exhausted. In fact, I haven’t taken a full day […]

By Rachel Last month, I had an opportunity to speak at the Harrisburg University Social Media Summit on a panel called, “Social Networking and the Job Search.” The discussion was focused on how job seekers can use social networks to optimize their search.  The panelists had a lot to offer and I felt it could […]

By Rachel Networking sometimes reminds me of dating. In both cases, a mutually beneficial relationship is the goal.  But, like dating, the ways some people look to achieve relationships through networking can be very-off putting. Here are my networking turn-offs: Handing me your business card before introducing yourself. This is like someone asking for your […]

By Amanda Pinterest, an online pin board that allows users to organize and share images, is taking the social media scene storm and many businesses are jumping on the pinboard bandwagon to claim their piece of the action.  Perhaps you’re one of them. Or, maybe you’re hearing a lot about it and you’re trying to […]

By Rachel I recently finished reading Carrie Wilkerson’s book, The Barefoot Executive.  I met Carrie in Dallas last year and was mesmerized by her dynamic speaking presence, which compelled me to buy her book. Here are my top three takeaways: #3 – Obey the “Law of Five”* Carrie advises readers to be disciplined in obeying […]