Category: Opinion

The following is a guest blog from my husband, Pete Strella. You never know what to expect when you’re meeting with potential clients, and Rachel has recently fielded some surprising questions when discussing her experience in being qualified to provide social media services for certain companies. When Rachel brought this to my attention, I didn’t […]

The following is a refreshed version of the December 24, 2011 blog, Unplug for the Holidays? No Way! I asked folks on my social networks if they will be “unplugging” for the holidays. For those of you who aren’t “plugged in” to online geek lingo, “unplugged” means disconnecting from the internet – from computers, tablets, […]

By Rachel Over the years, there have been many instances in which I’ve had multiple meetings with potential clients about their social media presence. After investing many hours in outlining potential strategies in the hopes of landing their business, many prospects have instead taken these suggestions for their own internal use rather than hiring me. […]

By Christina Wood Christina Wood Social media is dynamic in so many ways. At the core, it provides us with a platform to engage each other intellectually, challenge personal beliefs, ignite emotions, and in some cases, rock us to the core. If you don’t believe me, search Twitter for the #BlackinAmerica hashtag. I’m sure you’ll […]

By Rachel This past year has been a little busy. Among them starting a mastermind group, and working through client turnover, it’s sometimes difficult to establish a rhythm, let alone set aside time to reflect on where I am and where I want to go, rebranding the business, launching my new product,. I admit to […]

by Ric Albano Next Saturday, November 24th has been deemed Small Business Saturday, positioned between Black Friday and Cyber Monday in the post-Thanksgiving shopping spurt. On the surface, this is a very good thing. It brings widespread awareness to small business in general and should cause consumers to think of the little noticed shops they […]

by Rachel There has been discussion between Gini Dietrich and Mark Schaefer, which I have been calling, The Great Debate. Essentially, the argument is whether or not social media really levels the playing field. According to Gini, it does because as a business, “no longer do you need millions of dollars to spend on PR […]

By Joseph Baxter Retired Chief Petty Officer in United States Navy Boot Camp, 1983 A century ago, in a place many people would find challenging to identify on a map, the presumptive heir to the throne of a fading empire died at the hands of an assassin.  Within a month, one country had declared war […]

By Rachel For the past 10 weeks, I’ve been developing a downloadable product, A Small Business Owner’s Guide to Social Media, which is scheduled to be released on November 5. As the end nears, I’ve been thinking of everything that led to this point. Here’s the good, the bad and the ugly of developing a […]