Category: Opinion

April 8, 2012
Is Your Social Media Plan Factory-Assembled?

By Rachel Have you ever bought an all-in-one machine like a printer/scanner/copier or a washer/dryer combo? My husband and I recently bought a TV/DVD combo for our workout room. I enjoyed watching TV and he enjoyed watching DVD’s while we were on the treadmill. We thought we hit the jackpot.  Unfortunately, the DVD player stopped […]

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April 4, 2012
Does Your Business 'Get' Social Media?

By Rachel Strella In our last blog, I discussed some of the challenges business owners face when trying to implement a social media plan, including a lack of time, money, and resources. Many of these same business owners lack a general understanding about social media. Many are unclear about what it really is and what […]

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April 1, 2012
Social Media Management: The In-House vs. Outsourced Debate

By Rachel Strella One of the biggest debates in the social media management community is whether it’s better to manage social media in-house or outsource these efforts to an experienced third party. I’ve found those who favor keeping social media in-house often believe that only company employees have the necessary knowledge to communicate effectively on […]

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March 25, 2012
Send Cover Letter, Resume and...Facebook Log-ins?

You may have heard the recent news about Justin Bassett, who took part in the most talked about job interview in recent memory. In doing research about Bassett, company representatives were unable to see his private Facebook profile. Instead of accepting, the employer asked for his username and password to access the account. I was […]

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March 21, 2012
My Top Ten Facebook Engagement Posts

In my last blog post, I described a life-changing car accident that I was in involved in 12 years ago.  The funny part is that I never intended to write a blog about the accident.  It all started with an innocent post on Facebook that read: Today is the 12th anniversary of the accident that […]

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March 15, 2012
Tips for Using Online Media to Secure Your Dream Job

Last week, I had the opportunity to speak to local high school students at the HACC Career Information Fair.  I participated on a panel with Beth Romanski from Central Penn College and Darrien Davenport from York College. Our topic was “Tips for Getting Your Dream Job.” I thought it would be fun to share some […]

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March 11, 2012
Steps to Achieving Social Media ROI

During this past week, we’ve been evaluating social media ROI. First, we discussed why social media ROI is such a fuzzy topic. A few days later, we highlighted experts’ definitions of ROI.  Today is the final blog in the series as we define ROI as we see it – including how to position your business […]

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March 7, 2012
Defining Social Media ROI

Earlier in the week, we talked about the complexity of measuring social media ROI. Today, it’s time to look at some insight from respected social media colleagues. Below are some of the best ROI ‘explanations’ I’ve seen. Be sure to check out our final bog of this series, which will be posted in a few […]

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March 4, 2012
Social Media ROI: It's Gray Matter

When we consult with clients for the first time, many of them ask, “What’s going to be my ROI with social media?” It’s nearly impossible to cover the topic of ROI in one conversation or one blog, so we’re going to attempt to tackle it in a series of blogs of the next week.  In […]

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