Many of us, especially those who own a business, can likely say that we put in a lot of hours. We wear many hats and are often the contact point for our clientele and for all the operational components of our business. Being a business owner is a lot of work, but I wouldn’t trade […]

Many ask me how to create ‘good’ content.  The secret is simply generating content that’s valuable to your audience. In order to do this, you’ll have to listen, ask, deliver and re-evaluate.  Here are simple 12 steps to help guide you through this process. 1. Listen first. Read what your audience is reading, monitor the buzz […]

Last night, I had the pleasure of presenting to a group of deaf and hard of hearing (HOH) individuals through a program hosted by the Center for Independent Living of Central PA (CILCP). The program was made possible by a grant, which provided CART service and two interpreters. I, too, have a hearing disability. I […]

Are you still confused about social media? Maybe you know you need to get in the game, but you’re not sure where to start. Or perhaps you’ve established yourself on some networks, but have not been able to keep up with them consistently. I often find business owners have great intentions, but many simply do […]

While most are thankful during a holiday like Thanksgiving or Christmas, I am thankful on Veteran’s Day. My Dad, a disabled Army veteran, is my hero. He believes in our country and he was willing to die to defend it. The military honor instilled in him carried over to our family life. We had only […]

The following is a guest post by Kathy Snavely (with edits by Matt Hannaford). They've written a summary from Mark Schaefer’s Keynote Address at Social Media at Work, hosted by the Harrisburg Social Media Club on October 19 at the Hilton Harrisburg What a privilege it was for me to watch others figure out how awesome Schaefer […]

Every day, I talk with business owners who do not understand social media. They do not know what it is or how it works. I hope this blog will help to debunk some of the top social media misconceptions. Ok, ok, I’ll set up the page! Just because you have a Facebook page, does not […]

Big businesses often have money, power, and confidence in numbers.  But don’t think that leaves small businesses in the dust. There is a window of opportunity for small businesses, but it won’t be here forever. That opportunity is on social media and you can grab it by being YOU! I’m a huge proponent of personalizing […]

Those of us who own a business understand how hard it is take time off. But, it’s important to take time away from your work for the reasons listed in both of these stories, "Lessons learned in business: take a break," and “3 days and 3 takeaways.” How quickly I forget. As I was agonizing over writing […]