Recent Posts

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March 20, 2011
Corporate Social Media Mayhem: A Familiar Story for Many

Your company didn’t embrace social media years ago when you asked them about it because they didn’t see a need for it. Two years later, they instruct someone to get it started, without your input. You soon find out that now you’re asked to manage the vertical marketing campaigns. So you research the best software […]

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March 14, 2011
Take Action Now: Six Steps for Social Media Success

Get out of your own way.  What’s stopping you from becoming and getting exactly what you want? You could be your biggest barrier to success.  Take a look at what you’re doing, watch what others are doing, learn from both, then step aside and let yourself pass by. Put yourself out there. This concept is […]

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February 27, 2011
I'm Not Perfect: My Struggles as a Social Media Professional

I have to give honest feedback about my fears as a social media professional. Whether I am just taking the pressure off, admitting I am human, or simply fearful that “all-eyes-are-on-me,” I gotta admit, it’s a scary world out there!  Here are my top 5 fears: Telling you what I had for breakfast. The other morning, […]

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February 20, 2011
Spam Attack: Dodging the Social Media "Oversharer"

I received a question this week that’s worthy of addressing: Q:  I have a person in my social network who sends out updates probably 30 times each day - a definite “oversharer” who has other social media outlets linked to her Twitter! Not every tweet is appropriate for every site – (for example: LinkedIn which […]

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February 6, 2011
Become an Online Expert with Your Blog

The Social Side  I had a request from Rickie Freedman to write about blogging. I remember her inquiry on Facebook a few weeks ago asking if she should start a blog. The unanimous response was “yes.” In case you don’t know, Rickie owns Reiki by Rickie. Reiki is something that is not fully understood by […]

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January 16, 2011
Caught in the Fishnet: Six Social Media Pitfalls to Avoid

I recently spoke to the group, ExecConnect PA, about social media maintenance. If applied correctly, you can create a strategy to accompany your social media efforts that takes just 15-30 minutes a day. Most in the group were surprised by this knowledge as they find themselves getting trapped in the fishnet of some common social […]

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January 9, 2011
Elbows off the Table: Top Ten Tips for Social Media Posting Etiquette - Part 2

Part II of II: The Final Five Last week, I gave you the first five tips for social media posting. They included: engage, stay positive, respond to feedback, respond to feedback - especially if it's negative and post on multiple platforms. This week, I give you five more... Send them to your website.  This is […]

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January 2, 2011
Elbows off the Table: Top Ten Tips for Social Media Posting Etiquette

Part I of II: The First Five Ever hop on Facebook and see fresh content from the same person over and over again? Tired of all the complaining and whining from your peers?  Most of us regularly experience at least one of these scenarios, so I thought I would address some social media manners.  Here […]

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December 26, 2010
Social Media: Technology or People?

Small business owners often tell me that they are reluctant to embrace social media because of the technology involved.  Many do not believe they have the skills to conquer the technology needed to use social media sites. Fortunately, those skills can be learned, yet these are not the most important skills in utilizing social media effectively; […]

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