It's often said that if you want something done, give it to a busy person.  I'm living proof of that statement. Managing two to five social media accounts for 20 clients can sometimes make me crazy, but over the years I've developed systems that have helped me manage the myriad of tasks on my plate. […]

In response to the 'become the hub' idea in the recent blog, 4 Ways to 'Ignite Content,' one reader asked me how I feel about controversy - specifically as a way for businesses to differentiate themselves in the crowded online space. His inquiry is compelling - and it's a question I'm often asked - so […]

A digital marketing partner recently asked me if I could duplicate some of the ways I've expanded reach for my business and offer it as a service for some of his clients who are struggling to make their mark in the online world.  What I do in social media is not always applicable to other […]

This June, I celebrate five years in business. And, if I thought owning a business was tough, I had no idea that owning a social media business would be even more difficult.  An ever-changing, ever-challenging industry, social media is full of surprises. There are days when I feel like I do more educating  than actually running […]

Some of you have heard of Mark Schaefer's Content Shock theory.  Put simply, content marketing is such an effective marketing strategy that we've become oversaturated, making it increasingly difficult for businesses to break through the noise. Such was the case in a recent email Mark received from a sporting goods company that reported a startling decrease […]

On Wednesday, I had the opportunity to speak to the members of the Bucks County Bar Association. Like many in service-based businesses, they struggle with creating a strong personal brand. Most were fearful of negative reviews, especially maintaining client privacy when responding to the reviews in the social sphere.  Some were reluctant to develop a […]

Many know that blogging is an effective way to attract an audience, increase awareness of your brand and even grow your business. Creating synergy among these three online staples will help you to combine their powers and create greater leverage in the online world. Picture your website as your home base…an online presence establishes your […]

As many fan page admins know, Facebook’s organic reach has declined significantly since December of last year.  Simply put, the fans who ‘like’ the page are rarely seeing the content. For some businesses, this means jumping ship to another channel. But if your target audience is using Facebook, I recommend sticking around and parting with […]

The challenges of a small business owner are abundant. We wear a lot of hats. Many of us are as they say “overworked and underpaid.” Yet, many of us wouldn’t trade our job for the world. Maybe we’re addicted to the craziness or maybe we’re glutton for punishment. I can only speak for myself and […]