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June 2, 2013
Google+ Authorship: What It Is, How It Works, and Why You Need It!

It seems like a no-brainer that using a social media medium owned by Google would bolster your search engine results. But for those of you who think Google+ is beneficial for Search Engine Optimization (SEO), you’re only partially correct.  Simply having a Google+ profile and sharing content will only take you so far. To boost […]

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May 26, 2013
Take Twitter to the Next Level

Last week, I taught my first-ever Twitter 201 workshop at Central Penn College. The workshop registrants consisted of both Twitter 101 attendees and Twitter users who wanted to go beyond the basics of Twitter. We touched on the following areas of Twitter advancement: Finding a niche and voice Leveraging content, hashtags, and mentions Building a […]

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May 19, 2013
A Blog About Blogging: What Do You Want to Know?

The following is a guest blog from my husband, Pete Strella.  Over the past several months, Rachel and I have been working with a talented group of professionals to create the Social Media Jumpstart Kit, a six-module series that covers all of the major social media channels. The Social Media Jumpstart Kit is an ambitious collaboration […]

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May 12, 2013
YouTube: A Game-Changer

If you could increase your website traffic by 300%, keep people on your website longer, and exponentially increase your Google ranking with one free tool, would you? It would seem silly not to, yet so many small businesses do not embrace this tool due to perceived technology barriers or a fear of being on camera. […]

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May 5, 2013
5 Things That Surprised Me About Being a Social Media Manager

I’m fairly new to the whole social media management scene.  I can update a Facebook status, share a meme, and tweet with the best of them, but believe me when I say, these things are just the tip of the iceberg when it comes to managing social media for various clients.  It involves so much […]

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April 28, 2013
Social Media in Healthcare

Social media in highly-regulated industries is a hot topic – and healthcare is no exception.  The healthcare industry encompasses a wide variety of specialties, making it even more difficult to draw concrete conclusions on the specific use and scope of social media. The unique challenges – and opportunities – available to healthcare professionals via social […]

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April 21, 2013
Sometimes Slow and Steady Wins the Business Race

Tonight, I had planned to relax. Having acquired several new management clients in the past few weeks and presented to handful of groups (in addition to the forthcoming presentation this Wednesday at the Business Women’s Forum), I felt like it was time to put my feet up. It is Sunday after all. But, like many of […]

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April 14, 2013
Social Media: The Instant Referral

By Megan Barto You’re leaving a restaurant. They have one of those jars of starlight mints by the cash register.  After just eating a plate of garlic linguine, you of course take one.  You chomp down on it just the wrong way and CRACK!! You crack one of your teeth. What do you do? You’ve been bad, […]

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April 7, 2013
SEO Doesn’t Have to Be Rocket Science

I recently read one of the most explanatory articles on Search Engine Optimization (SEO) to-date. The blog, written by a guest author via Windmill Networking, broke down several complex SEO components in a way the average person can actually understand. There are many companies that continue trying to “scheme” Google, despite its ultra-complex, algorithmic code […]

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