Recent Posts

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February 13, 2011
Back to Basics: Answers to Your Social Media FAQ

Due to the overwhelming amount of technological and social media marketing questions that I regularly receive, I have decided to create a monthly Frequently Asked Questions post. On a scale of 1-5, based on difficulty level, the following would be a 1.5. Facebook Q.  I want a Facebook business page, but I heard I have […]

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February 6, 2011
Become an Online Expert with Your Blog

The Social Side  I had a request from Rickie Freedman to write about blogging. I remember her inquiry on Facebook a few weeks ago asking if she should start a blog. The unanimous response was “yes.” In case you don’t know, Rickie owns Reiki by Rickie. Reiki is something that is not fully understood by […]

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January 23, 2011
The Power of Email Marketing: Insights from an Expert

I am excited to welcome guest blogger, Terri Cole, Owner of Chickadee eMarketing. Terri is a believer in the power of email marketing for three reasons: it’s low-cost, it has a high ROI, and it has powerful user metrics. Additionally, it’s a ‘green’ option as it eliminates the need for paper or postage.  View her Q&A here: […]

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January 16, 2011
Caught in the Fishnet: Six Social Media Pitfalls to Avoid

I recently spoke to the group, ExecConnect PA, about social media maintenance. If applied correctly, you can create a strategy to accompany your social media efforts that takes just 15-30 minutes a day. Most in the group were surprised by this knowledge as they find themselves getting trapped in the fishnet of some common social […]

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January 9, 2011
Elbows off the Table: Top Ten Tips for Social Media Posting Etiquette - Part 2

Part II of II: The Final Five Last week, I gave you the first five tips for social media posting. They included: engage, stay positive, respond to feedback, respond to feedback - especially if it's negative and post on multiple platforms. This week, I give you five more... Send them to your website.  This is […]

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January 2, 2011
Elbows off the Table: Top Ten Tips for Social Media Posting Etiquette

Part I of II: The First Five Ever hop on Facebook and see fresh content from the same person over and over again? Tired of all the complaining and whining from your peers?  Most of us regularly experience at least one of these scenarios, so I thought I would address some social media manners.  Here […]

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December 26, 2010
Social Media: Technology or People?

Small business owners often tell me that they are reluctant to embrace social media because of the technology involved.  Many do not believe they have the skills to conquer the technology needed to use social media sites. Fortunately, those skills can be learned, yet these are not the most important skills in utilizing social media effectively; […]

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December 19, 2010
You must be crazy…

That’s what I said when someone gave me the idea to start a social media business. I am not a technical person and I shout more characters than the alphabet when my computer isn’t working properly. After starting my business plan and talking with colleagues, it clicked for me. A social media “consultant/guru/specialist” should be […]

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January 1, 2000
Thank You

Thank you for purchasing A Small Business Owner's Guide to Social Media. You'll receive your copy, via email, within 8 hours. If you do not receive your copy in that timeframe, please email us at: info@strellasocialmedia.com and we'll take care of it immediately. Meanwhile, feel free to check out our Developing a Product blog posts […]

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