I recently received an email from a friend asking for advice about hiring help.  She, too, is a busy social media manager, and as her business grows, she’s finding it harder to deliver exceptional customer service.  She’s concluded that she needs help, but is unsure where to start. Should she hire an independent contractor?  What […]

Clients often ask us if LinkedIn should be used from an individual account or from the company page.  Because sites like Facebook have us thinking that business professionals should interact and connect on a business page, many assume that this formula applies across all social media channels.  When it comes to LinkedIn, a different set […]

This week is National Deaf Awareness Week. Some of you may know that I have a hearing disability, which has affected my life in ways the written word cannot justify. I give credit to those who don’t let their disability prevent them from accomplishing amazing things, including today’s guest blogger, Joyce Edmiston. Joyce is a […]

Now that we've discussed the value of blogging in last week’s post, it’s time to roll up your sleeves and let loose with your all-important first brainstorming session. If you’re starting up a blog, the work you do here will be critical in both developing great ideas that attract an audience and making sure you […]

Small business owners are an interesting breed. And we can often peg one another in an instant!  Here are five signs that you’re one of “them!” You’re working on a holiday weekend. Labor Day? What Labor Day? If you’re reading this, in between getting some work done on a holiday– you’re not alone. I find […]

  Ever have those small, detailed tasks that drive you nuts? Imagine being a social media manager! We are inundated with details that absolutely must be error-free.  In an effort to have some fun – and maybe vent just a little – we thought we would write about a few of our top ‘nagging’ tasks! […]

By Dawn Mentzer Many service-based professionals think long and hard about determining their pricing. It’s no walk in the park to take all things into consideration and set rates that are fair both to your clients AND to you. It takes a lot of time and a lot of number crunching to arrive at pricing […]

Folks often ask us how they can add a splash of creativity to their social media efforts to help them meet their goals. Every business is unique and some may require a little more thought than others, but I am excited to share one way we plan to get creative with our client, Puppy Cake. Based […]

I’m not one to often complain on social media. Chronic whiners tend to damage their own credibility and cause people to eventually tune them out. There are times, though, when I feel like it’s warranted. My litmus test for this: if I want to prevent a bad experience from happening to others. Such was the […]