Social media platforms, as effective as they are at keeping people connected and giving brands a way to build awareness and trust, sometimes (too often) become hostile environments. People vent and launch virtual attacks against one another when they don’t share the same views. From religion to sexuality to sports to politics to just about everything else…online brutality ensues as friends, neighbors, family members, and...
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Unless you’ve been living under a rock, you’ve heard about Zuck’s announcement Thursday evening. Since then, I have received multiple texts, emails, and tags on Facebook asking me to chime in. Before I even read it, I knew it was nothing to worry about. Fortunately, a well-respected professional in the field – Mark Schaefer – didn’t panic, either. He delivered a timely post on Friday,...
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At Strella Social Media, we are passionate about our core values! Our top value, commitment to excellence, exemplifies pride in our work. It’s challenging to showcase this value, because it’s so intrinsic to our daily activities. But, let me give you an example of one of the many details that help us solidify our commitment to excellence. When a client asks us to promote an...
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I love a good challenge, especially work-related challenges that often force you to step out of your comfort zone and expand your knowledge on a certain topic. When asked to take on something new, some of us work better under pressure (aka procrastinators), while others are organized and like to get things done as soon as possible. No matter your working style, in the end...
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I’ve been a huge advocate for Facebook advertising. It’s an inexpensive online marketing tool for small business owners and the platform continues to create more sophisticated features. My favorite is not new, but it is high quality – the custom audiences. Custom audiences have a few ways to target users, but, for those trying it for the first time, I recommend the option to import...
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