For small businesses, the loyalty that customers demonstrate is often to you and your team – the people – as much as it is to any logo or brand image. For Strella Social Media clients, we’ve shown their human side by revealing fun facts about the staff. For example, one of our clients is a business owner who is fluent in six languages. We suggested featuring a picture of the owner with the message,
Did you know? Marie-Claire speaks 6 languages! Which of the following is NOT one of them? Is it English, French, German, Spanish, Russian, Italian or Japanese?”
This message is effective because it reveals something about the owner that the audience may not have known. By showing Marie-Claire’s human side, we can form common bonds with her social media audience.
I’ve compiled a few ideas to help small businesses with the task of personalizing content. While each of these examples feature a Facebook post, most can also incorporate other media including Twitter, Pinterest, Instagram, and more!
What’s Going On?
Is your team at a trade show, partnering with a non-profit cause or charity, or working diligently at their desk to complete a task for a client? Wherever they are, it would be a good idea to snap a photo of them ‘on the job’ so readers can get a glimpse of what goes on behind the scenes! In the picture below, I’ve included a post from our client, Advanced Physical Therapy, which announces the owner’s upcoming presentation at a local organization. Below it, you’ll see our former intern, Kayla, sitting at her desk on the first day of her internship. The photo on the right features an Elle Salon customer with a pink hair extension in support of Breast Cancer Awareness Month.
Fun facts about the staff!
Does your audience know everyone on the team? Like the example mentioned at the beginning of this blog, revealing a few facts about the staff is a fun and simple way to strengthen the “personal” connection to your fans and followers.
Did someone recently win an award or receive a promotion? Reporting newsworthy events like these helps to build credibility and showcase the skills of your company and its people. The pictures below display a few newsworthy events for sharing. Last year, one of the ‘kids’ at Cornerstone Coffeehouse was named the winning barista in a competition with other java brewers. Each year, we have a few clients selected for the annual Simply the Best award by Harrisburg Magazine. We always make sure we share this news with their audience! Finally, a few weeks ago my executive coaching client received news that she will be a weekly columnist in our regional publication. We made the announcement on her fan page and she received an overwhelming response!