Social Media Business


Why I Do What I Do

30

Sep 2018

Why I Do What I Do

My time is not my own. Something I’ve said frequently, lately, almost to the point where it sounds like an excuse. It’s impossible to truly express what this means because I, myself, thought this was an excuse from others who told me the same over the years. Any business owner knows that time is not owned by us, ironically. But, it’s been heightened for me...

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Why Value Over Volume Is The Best Blog Strategy

22

Apr 2018

Why Value Over Volume Is The Best Blog Strategy

A week or so ago, a client we have worked with in the past sent me a link to an article that he thought I’d find interesting. It revisits the conundrum I recently addressed in another #Strella blog post, How Long Should a Blog Post Be?—which, incidentally, was inspired by an inquiry from the same client. His response to me after I wrote that blog...

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The Confusing World of Social Media – and the Hilarious Things We’ve Heard from Customers

24

Jul 2016

The Confusing World of Social Media – and the Hilarious Things We’ve Heard from Customers

Social media is no longer the new kid in town, but for businesses trying to navigate it for the first time – or even keep up with this ever-changing beast – it can be overwhelming. I’ve heard some funny things over the years, and I thought it would be entertaining to share a few of them. For the record, I’m not poking fun – I’m...

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7 Things I Am Doing Differently In Year 7

19

Jun 2016

7 Things I Am Doing Differently In Year 7

When I celebrated my first year in business, a client congratulated me and then said, “The next ten years will be the most difficult.”  At first, I thought he was just pessimistic and maybe even a little sarcastic. Admittedly, though, the comment always lingered in the back of my head – particularly when times were challenging, which seemed more frequent then not. Now that I...

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Social Media for Business: Setting the Record Straight

17

Apr 2016

Social Media for Business: Setting the Record Straight

I was recently interviewed as part of an expert series for mediashower, in which I was asked several intriguing questions about my experience as a social media manager. I would like to share some of those questions – and my responses – with you, in hopes it will shed light on the ever-changing social media industry. What are the biggest lessons you’ve had to learn...

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