FAQ

Unlock the Mystery of the Hashtag

Rachel Strella  -  May 10, 2015  -  , , , , ,  -  No Comments
Our customers and prospects are often confused by hashtags. Some are not sure what they are and some don’t understand how they can be useful.  In fact, one customer referred to a hashtag as a hashbrown. I’m sure he was being coy, but his comment speaks to the confusion of this

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Social Media’s Role in Lead Generation and Sales

Rachel Strella  -  Apr 12, 2015  -  , , , ,  -  No Comments
In the past few weeks, I’ve corresponded with several start-ups regarding social media marketing as part of their business launch. One prospective customer asked me the reasonable number of customers that he could expect for the campaign – and the cost per customer acquisition. This type of question is one

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Facebook Advertising: The One Option That’s Worth the Money

Rachel Strella  -  Nov 30, 2014  -  , , ,  -  1 Comments
As many fan page admins know, Facebook’s organic reach has declined significantly since December of last year.  Simply put, the fans who ‘like’ the page are rarely seeing the content. For some businesses, this means jumping ship to another channel. But if your target audience is using Facebook, I recommend

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2 Social Media Frustrations for Businesses: Are They Fixable?

Rachel Strella  -  Apr 20, 2014  -  , , , ,  -  No Comments
Any business using social media to market their service or product is likely to experience frustration at some point or another. Constant changes, emerging channels and fickle users can sometimes make social media a monster to navigate. I think many business owners can identify with these two… 1. Facebook Algorithm

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What Can Social Media Really Do For A Business?

Rachel Strella  -  Mar 02, 2014  -  , , ,  -  11 Comments
Sometimes I feel like a broken record when it comes to managing the expectations surrounding social media and what it can do for a business.  I must provide a lot of education about what social media is and how it fits into the marketing pie.  I find that these concepts need

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