FAQ


Social Media for Business: Setting the Record Straight

17

Apr 2016

Social Media for Business: Setting the Record Straight

I was recently interviewed as part of an expert series for mediashower, in which I was asked several intriguing questions about my experience as a social media manager. I would like to share some of those questions – and my responses – with you, in hopes it will shed light on the ever-changing social media industry. What are the biggest lessons you’ve had to learn...

Read More


Social Media Marketing: How Many Customers Will I Get?

20

Mar 2016

Social Media Marketing: How Many Customers Will I Get?

Measuring the return on investment (ROI) with social media marketing is a relevant, but loaded challenge. I prefer to begin by differentiating marketing goals from sales goals then partnering with my clients to bridge the gap. Let’s start with social media marketing. We must identify two to three specific marketing goals and establish concrete metrics to measure the effectiveness. For example, if increased web traffic...

Read More


Which Social Media Channels Should You Choose For Your Business?

13

Mar 2016

Which Social Media Channels Should You Choose For Your Business?

In a comment to my post last week on steps to making your way in social media, a reader on BizSugar asked, “Hi Rachel, So what would be your top tip for choosing the right social media channel/channels for your business? “ This is a great question – and something that I’ve been meaning to re-visit for some time. I’m including my response to her...

Read More


Social Media: 6 Steps to Making Your Way

06

Mar 2016

Social Media: 6 Steps to Making Your Way

Social networking is not a tactic or a quick fix. It’s an ongoing strategy, a conversation and a form of community. It’s relationship building – and it takes time. I do not have a silver bullet or a crystal ball that will give you results. But, I am going to tell you how you can get started and how you can maintain your efforts without...

Read More


What Can Your Business Do About A Bad Google Review?

17

Jan 2016

What Can Your Business Do About A Bad Google Review?

Did your business receive a bad Google review? Are you fearful it will hurt your online reputation? I receive frequent requests to help businesses undo the probable damage of a poor Google review. Unfortunately, there is little that can be done to ‘fix it.’ It may be your first inclination to try to remove a negative review. You can flag the comment and write a...

Read More



Page 1 of 11123...10...Last »