FAQ


10

May 2015

Unlock the Mystery of the Hashtag

Our customers and prospects are often confused by hashtags. Some are not sure what they are and some don’t understand how they can be useful.  In fact, one customer referred to a hashtag as a hashbrown. I’m sure he was being coy, but his comment speaks to the confusion of this little symbol. We’ve built the business brand and logo on a hashtag by simply using #Strella...

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Social Media’s Role in Lead Generation and Sales

12

Apr 2015

Social Media’s Role in Lead Generation and Sales

In the past few weeks, I’ve corresponded with several start-ups regarding social media marketing as part of their business launch. One prospective customer asked me the reasonable number of customers that he could expect for the campaign – and the cost per customer acquisition. This type of question is one I receive often (‘what’s my ROI?’) and it’s even more complex to provide an answer...

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Facebook Advertising: The One Option That’s Worth the Money

30

Nov 2014

Facebook Advertising: The One Option That’s Worth the Money

As many fan page admins know, Facebook’s organic reach has declined significantly since December of last year.  Simply put, the fans who ‘like’ the page are rarely seeing the content. For some businesses, this means jumping ship to another channel. But if your target audience is using Facebook, I recommend sticking around and parting with a few a dollars to expand your reach. I’ve experimented...

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2 Social Media Frustrations for Businesses: Are They Fixable?

20

Apr 2014

2 Social Media Frustrations for Businesses: Are They Fixable?

Any business using social media to market their service or product is likely to experience frustration at some point or another. Constant changes, emerging channels and fickle users can sometimes make social media a monster to navigate. I think many business owners can identify with these two… 1. Facebook Algorithm Changes Challenge: As if it wasn’t enough that Facebook changes constantly, the scale tipped with...

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What Can Social Media Really Do For A Business?

02

Mar 2014

What Can Social Media Really Do For A Business?

Sometimes I feel like a broken record when it comes to managing the expectations surrounding social media and what it can do for a business.  I must provide a lot of education about what social media is and how it fits into the marketing pie.  I find that these concepts need constant reinforcement. This blog is both my reminder and my plea. For the record, businesses...

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