In my years of managing social media for clients, I’ve often been asked questions about the available channels. One of the more popular questions, as of late, has been about Tumblr. Most people want to know, first and foremost, what it is. Then, they want to know if it’s right
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FAQ
Tumblr: A Medium Untapped?
Rachel Strella - Jun 09, 2013 - should i use tumblr, social media management, strella, tumblr, tumblr for business, what is tumblr - 4 Comments
Social Media in Healthcare
Rachel Strella - Apr 28, 2013 - rachel strella, social media expert, social media for doctors, social media in healthcare, Social Media Manager, strella - 1 Comments
Social media in highly-regulated industries is a hot topic – and healthcare is no exception. The healthcare industry encompasses a wide variety of specialties, making it even more difficult to draw concrete conclusions on the specific use and scope of social media. The unique challenges – and opportunities – available
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SEO Doesn’t Have to Be Rocket Science
Rachel Strella - Apr 07, 2013 - How to create SEO, how to drive traffic to a website, John Webster, Search Engine Optimization, seo, SEO specialist, social media management, strella - 3 Comments
I recently read one of the most explanatory articles on Search Engine Optimization (SEO) to-date. The blog, written by a guest author via Windmill Networking, broke down several complex SEO components in a way the average person can actually understand. There are many companies that continue trying to “scheme” Google,
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Email Marketing vs. Blogging
Rachel Strella - Mar 13, 2013 - blog, blogging, chickadee e marketing, email marketing, email marketing specialist, enewsletter, strella, terri cole - No Comments
Clients often ask me if they should have a blog and an e-newsletter. Many times, this question stems from a desire to drop their e-newsletter in favor of a blog or vice versa. For those of you grappling with these same issues, here are some helpful details about both and
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YouTube, Google+, Pinterest, Instagram: Will one of these supplemental social media channels work for you?
Rachel Strella - Mar 10, 2013 - google+, instagram, Pinterest, social media channels for business, Social Media Jump Start Kit, strella, youtube - No Comments
Last week, I shared some guidelines for determining which of the “Big 3” social media channels – Facebook, LinkedIn and Twitter – are best for meeting your business goals. Today I want to explain a few of the popular supplemental media and how they can be useful to your social
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