Category: FAQ

February 23, 2014
How to Reach Influencers on Social Media

A unique advantage of social media is the opportunity to reach out directly to influencers and form a relationship. An influencer is a leader; someone who carries clout in an industry.  For example, Guy Kawasaki may be considered a top sales influencer or Suze Orman, a top financial influencer. Making an authentic connection with an […]

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January 19, 2014
Will Social Media Replace Websites?

One of our clients recently inquired about the relevance of her website.  She said that someone informed her that websites don’t serve the same major purpose they did even a couple of years ago and that social media is replacing websites. This feedback is nothing new.  As social media continues to evolve, there’s been speculation […]

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December 29, 2013
Should Your Business Spend Money to Advertise on Facebook?

Some folks cringe at the thought of advertising – especially in the social sphere, where it was once taboo to use the words ‘advertising’ and ‘social media’ in the same sentence. Over the past two weeks, I’ve discussed the Facebook algorithm changes and what they mean for small businesses that have fan pages on the […]

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December 22, 2013
Should Your Business Abandon Facebook for Google+?

Last week, I broke down the recent Facebook changes and what they mean for your small business. Some businesses have considered abandoning Facebook in favor of channels that may give them a better return on their investment. I still take the position that we should “wait and see,” but I also want to address recent […]

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December 15, 2013
Facebook Algorithm Changes: What They Mean for Your Small Business

The Facebook world was rocked by two bits of recent news that has small business owners everywhere questioning their next strategic moves or even whether or not to drop Facebook altogether. With so many questions being asked, I’ve compiled the ultimate FAQ to explain the details and help you find the right path heading forward. […]

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November 17, 2013
3 Things Every Business Needs to Succeed in Social Media

Social media is a buzz-worthy communications tool that is piquing the interest of businesses across the globe.  I’ve worked with dozens of clients and have learned that, in order for the social media hype to successfully meet their expectations, there are some fundamental factors that need to be in place. In fact, these three elements […]

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November 10, 2013
5 Quick Sources of Social Media Content

As social media manager, I spend the majority of my day writing content for client social media sites and blogs.  Most of our clients send us information about their business, which helps us with the process of developing content. However, there are also a good number of times when we need to rely on outside […]

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November 3, 2013
Should I blog?

The past month, I’ve been “blogging about blogs” – and a central theme has been that blogging takes a considerable amount of time and effort.  Often times, businesses make the decision to begin a blog without having any sense of whether blogging is the best use of their time and resources, or if the timing […]

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October 13, 2013
How to Get People to Read Your Blog

I’m a big believer in strong content – it’s the fundamental piece to making social media work for a business.  In fact, last week Mark Shafer eloquently debunked the 80/20 rule when promoting content (the ‘rule’ states that we should spend 80% of our time promoting content and 20% developing it). He understands that strong […]

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