Recent Posts

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December 8, 2013
Tips for Communicating with the Hearing Impaired

Over the past 14 years, I’ve experienced gradual, but significant hearing loss.  A car accident, which left me with head trauma and subsequent hearing impairment, sealed my fate at a young age. Hearing loss is not something noticeably visible. Being a business owner, I want to focus on what I can bring to the table, […]

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December 1, 2013
Social Media: Have Fun With Photos!

I consult with businesses who sometimes agonize over what to share on social media.  They overthink newsfeed postings in an effort to perfect their message.  That’s when I remind them that social media doesn’t have to be so much work. It can be fun – and engaging.  A photo with a word or phrase can […]

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November 24, 2013
How to Know When It’s Time to Fire a Client

I debated whether or not to write this blog. My husband, and in-house PR expert, heard the title and feared I would air my dirty laundry. I assured him that’s not the case. Truthfully, the reason I chose this topic is not to call out anyone or to express residual anger. In fact, some of […]

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November 17, 2013
3 Things Every Business Needs to Succeed in Social Media

Social media is a buzz-worthy communications tool that is piquing the interest of businesses across the globe.  I’ve worked with dozens of clients and have learned that, in order for the social media hype to successfully meet their expectations, there are some fundamental factors that need to be in place. In fact, these three elements […]

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November 10, 2013
5 Quick Sources of Social Media Content

As social media manager, I spend the majority of my day writing content for client social media sites and blogs.  Most of our clients send us information about their business, which helps us with the process of developing content. However, there are also a good number of times when we need to rely on outside […]

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November 3, 2013
Should I blog?

The past month, I’ve been “blogging about blogs” – and a central theme has been that blogging takes a considerable amount of time and effort.  Often times, businesses make the decision to begin a blog without having any sense of whether blogging is the best use of their time and resources, or if the timing […]

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October 27, 2013
“Going Viral” Doesn’t Make My Top 3 Content Marketing Tactics

I was recently asked to write a guest blog about content marketing with an emphasis on making content ‘go viral.’  However, I ended up declining simply because “going viral” isn’t a goal I commonly have, especially for my small business clients. Content that “goes viral” may be good for a quick boost, but this content […]

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October 20, 2013
7 Terrific Types of Blog Posts

Pinpointing what to write about on your blog can be a challenge, especially for new bloggers. But there are a few effective “types” of blog posts that can really help you get the wheels turning and produce compelling content. There are certainly more types of blog posts than this list, but here are some of […]

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October 13, 2013
How to Get People to Read Your Blog

I’m a big believer in strong content – it’s the fundamental piece to making social media work for a business.  In fact, last week Mark Shafer eloquently debunked the 80/20 rule when promoting content (the ‘rule’ states that we should spend 80% of our time promoting content and 20% developing it). He understands that strong […]

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