Yesterday was a great day for those interested in learning more about social media in Central PA! Harrisburg University hosted their annual Social Media Summit and the Sales and Marketing Professional Association (SMEI) hosted a Panel Discussion featuring regional leaders including: Anna Gerz (Godrey Advertising), Ken Mueller (Inkling Media), Barry Halvorson (The Fulton Theatre), and […]

More and more small business owners are looking to hire social media managers to help with their online marketing needs, but many of them are finding that they have more questions than answers when it comes to getting started. What can a social media manager do for a business? How does a business know it’s […]

For small business owners, there are plenty of social media “pains” that can hinder an effective social media presence. Here are a few tips for overcoming these obstacles. #1: Time: Don’t try to do it all Small business owners often wear many hats and tend to push marketing – including social media – to the bottom […]

By Matthew Hannaford, Business Development Manager for Strella Social Media Twitter is a great place to meet people and interact with consumers, friends, co-workers, and colleagues. However, the reason many businesses are on Twitter, and social media as a whole, is ultimately to drive consumers to a product or service. There are countless strategies that […]

In any given day, I receive dozens of questions about social media. Here are answers to four questions I’ve been asked in the last few weeks: Question #1: I was having a conversation with someone today about whether or not it’s important to acquire friends and likes or if having likes only is most effective. […]

 By Matt Hannaford, Business Development Manager  Is social media worth the time? What does a social media manager even do? These are two of the questions that I get when I tell people that I am a social media manager. Here are my answers: More than you can even imagine and it depends on the […]

The past five months of my life have been a roller coaster ride … and not because I’ve been on any trips to the amusement park. I’m referring to the late nights I’ve put in to create a product that helps train social media managers. Michele Scism and I have partnered on a joint venture […]

While the various social media networks have their own unique characteristics, the principles for proper etiquette remain the same whether you are using Myspace, Facebook, Twitter, LinkedIn or Google+. And while social media may seem like a far cry from a formal banquet hall, many of the same etiquette rules apply. A good example is […]

Last night, I had a one-year in business party! I invited my clients, attendees from my launch party last year, and a few friends. Thank you to everyone who celebrated with me. My husband wrote a speech that brought me to tears. It was such a hit, I decided to include it here. Thank you, […]