Tag: social media

I recently read a story about a dispute in a cafe, which was ultimately misleading, creating huge backlash on social media. This didn’t sit well with me.  We have the opportunity to broadcast our messages so we’ve become self-publishers of sort, yet we’re emotional beings, and as such, we post our version of stories. In […]

Two months ago, our biggest client submitted notice due to internal budget cuts. Unfortunately, this was not a new scenario for us. When businesses face financial struggles, the marketing budget is frequently on the chopping block, and social media can be particularly vulnerable. Social media is relationship marketing. It’s a longer-term effort, and when companies […]

I’m often asked for universal tactics or quick tips for business social media. While there is no magic bullet, I have three ‘truths’ that I advise every business – regardless of their goals, their target or their industry. Humanizing works. Forgive me for sounding like a broken record, but this is SO important! People form […]

It’s hard to believe that I’ve been a part of the #Strella team for 16 months before writing my first post.  Needless to say, it’s time. In case you don’t know me yet, I’m Nathan. Rachel contracts my business to provide services for some of her clients, but I’m also her spouse – a.k.a. her […]

In a previous blog, I said that there is no crying in social media – and that we can’t take things personally.  Imagine, however, what happens when your best friend and the person that you’ve had an instinct to protect is part of that equation.  Twenty seven years ago, I got a phone call that […]

I work from home. And I work with my husband. All day… Every day… Depending on your preferences, this could be a dream job or your worst nightmare. For me, though, I only wish it were that easy to categorize.  Before you think I’m just trying to be funny, allow me to explain. I am […]

Last week, I co-hosted a webinar with Metric Stream about the importance of brand protection in the digital area. While the presentation was primarily intended for those in regulated industries, the first segment is relevant to any business using social media today. The most significant takeaway is the importance of knowing what’s being said about […]

I’ve been reading Mark Schaefer’s book, “The Content Code” and I have immeasurable takeaways. The most resounding is this: “What every organization needs before conquering a digital strategy is a human strategy… The most successful marketing organizations don’t think of themselves in B2B or B2C – they’re P2P, striving every day to use miraculous technologies […]

Over the past few weeks, I’ve had the opportunity to spend time with two children – a three-year old girl and a five-year old boy. It’s amazing how much perspective they’ve provided me, especially the oldest. In fact, he’s inspired me to write this post on five lessons learned from him. Simplification. Adults – particularly […]