Tag: social media

In case you haven’t noticed, social media is constantly changing. From the user interface to new channels developing daily, social media is far from a complacent form of a communication.  I tell our customers this often, because clearly these changes affect how we use social media as a marketing tool. As we move further into […]

We’ve had our fair share of clientele over the years. B2B. B2C. Start-ups. Coffee shops. Commercial Realtors. HVAC companies. Skin care offices. Weight loss clinics. But, no matter the industry, I find the best clients – the ones who actualize results with their social media efforts – are those who generally take our advice and […]

I’m a big believer in showcasing the human element for the simple reason that relationships are built on trust, and most understand the importance of the know/like/trust factor. For many people, though, it’s challenging to talk about themselves. They aren’t sure what to share without oversharing. If I can offer any advice, it’s don’t overthink […]

In a few short weeks, I will celebrate my fourth anniversary with #Strella Social Media.  Sometimes it feels like it has been every bit of those four years, and sometimes it feels like I’ve been in the game for a short period of time. Marc Anthony said, “if you do what you love, you’ll never […]

When I started this business in 2010, the world was my oyster. Social media was still relatively new and mysterious, particularly to the business community. In 2017, it’s a much different story. All I can say for sure is that I’m glad I got in the game early because it’s not the same. Blogging, alone, […]

As a business owner and a multi-account social media manager, I have a myriad of things competing for my attention during the day – with about a quarter deemed urgent and unexpected. It is easy to feel overwhelmed, and there are days I don’t know if I am coming or going. But, I’ve learned a […]

I’m truly grateful for getting in the social media game early. Seven years of consistent blogging have helped my search engine rankings tremendously. As a result, we receive internet leads daily. There is a slight downfall, however, and that’s filtering through the myriad of spam leads. Just for fun, I decided to share five leads […]

Last January was grim. Our biggest client experienced budget cuts, which didn’t allow them to continue working with us in 2016. We picked up some small clients and a few projects, but nothing that could equate to the loss we suffered. In March, I decided to hire an executive coach to help steer us in […]

Last night, my husband and I decided to watch the movie, The Social Network. I’ve seen it before, but my husband had not, so of course, I was fine watching a movie about social media. There’s a scene in the movie that I can’t get out of my head… and it had nothing to do […]