Tag: social media

This month, I celebrate one year in business.  For many at this stage, this is just the beginning of caffeine-ridden days, constant chaos, and a never-ending cycle to stay afloat. For me, however, I have decided those days are gone. You might think it’s because I am tired, which certainly is a factor. However, if […]

As a small business owner, you might wonder about the hype with FourSquare and whether you should be taking advantage of yet another social networking opportunity. With 750 million Facebook users and only 10 million FourSquare users, some may immediately disqualify FourSquare as a medium for reaching the masses. However, FourSquare is a combination-type social […]

Have you ever taken a leap of faith? I sure did, almost a year ago when I started my business. It was a leap to invest the money into starting a business. It was another leap to decide to quit my job two months later and focus on the business full-time. It was a leap […]

Get out of your own way.  What’s stopping you from becoming and getting exactly what you want? You could be your biggest barrier to success.  Take a look at what you’re doing, watch what others are doing, learn from both, then step aside and let yourself pass by. Put yourself out there. This concept is […]

Editor’s note: This article was originally published in 2013 and was updated in September 2026 to reflect my perspective today. There’s an uncomfortable expectation that comes with being known for something professionally: people assume you must be good at it all the time. When your business is social media, that expectation can become especially visible. […]