Tag: rachel strella

This was my first full year in business and I’ve certainly learned a lot. Here are my top takeaways of the year, which I’m sharing in hopes that they may be helpful to other business owners. 11. We can do more collectively than by ourselves. One of the great things about social media is the […]

by Strella Social Media staff Amanda Harrison, Marketing Manager: My favorite Christmas memory is putting on our Christmas sweaters and going to Christmas Candy Lane to see Santa. We would always go to Hershey Chocolate World first and get the biggest chocolate bar my parents would allow. Then we would go into Christmas Candy Lane, […]

This week, I met with an amazing person who gave me some invaluable business advice. You know the first thing I did when I received it? I told my team. My 'team' consists of my staff, contractors, a few mentors and - my husband! Of course, their reaction to the advice was all over the map. […]

Pricing is one the most difficult things for a service-based business owner, especially when it comes to social media management. There is a fine line between getting paid what you’re worth and losing business because prices are ‘too high.’  There isn’t much precedent for social media pricing because the media are so new. It also […]

The following is a guest blog by Fran Masciantonio, President of First Generation Visual Media! Some very basic knowledge can help your web videos work more effectively.  Here are a few things to keep in mind when shooting and editing video. Steady camera technique. You may not have a tripod and may not need one, […]

Many of us, especially those who own a business, can likely say that we put in a lot of hours. We wear many hats and are often the contact point for our clientele and for all the operational components of our business. Being a business owner is a lot of work, but I wouldn’t trade […]

Many ask me how to create ‘good’ content.  The secret is simply generating content that’s valuable to your audience. In order to do this, you’ll have to listen, ask, deliver and re-evaluate.  Here are simple 12 steps to help guide you through this process. 1. Listen first. Read what your audience is reading, monitor the buzz […]

Last night, I had the pleasure of presenting to a group of deaf and hard of hearing (HOH) individuals through a program hosted by the Center for Independent Living of Central PA (CILCP). The program was made possible by a grant, which provided CART service and two interpreters. I, too, have a hearing disability. I […]

This morning, I spoke to a group of HACC students. The students were ambassadors for the campus and they help to lead the rest of student body.  It was an honor to talk to such a gifted group of individuals. I decided to keep the presentation brief and focus on answering their specific social media […]