Tag: rachel strella

by Rachel I’ve been at a loss for writing inspiration lately. I usually have a lot to say, so this is unfamiliar territory for me. As I think about why I’m feeling this way, I consider that my nearly two years in business has left me exhausted. In fact, I haven’t taken a full day […]

Writing is enjoyable when we’re inspired and motivated. It can also be a chore if we’re out of fresh ideas. I believe the love/hate relationship with writing exists because writing requires both inspiration and perspiration. I’ve found that it’s important to have a balance of both in order to create compelling content on a consistent […]

A few weeks ago, I wrote a series on Social Return on Investment (ROI), which was well-received by our readers. There is almost always someone who will challenge you, though. In this instance, that someone was friend and mentor, Jeffrey Gitomer.  If you are familiar with Jeffrey’s writing, you know he is one to speak […]

Over the past few months, we’ve been asking our clients for feedback about their experience in social media, particularly those who outsource these efforts to our company. In September, we talked with Mimi Reeves, Owner of Balloons and More, in November, we talked with Susan Pera, Owner of The Cornerstone Coffeehouse, and in January, we […]

In my last blog post, I described a life-changing car accident that I was in involved in 12 years ago.  The funny part is that I never intended to write a blog about the accident.  It all started with an innocent post on Facebook that read: Today is the 12th anniversary of the accident that […]

I published a post on Facebook that referenced a horrible car accident I was involved in. One of my friends said she didn’t know this about me and encouraged me to share the story. So, here it is. On March 16, 2000, I was celebrating my first college Spring break.  We were on our way […]

Last week, I had the opportunity to speak to local high school students at the HACC Career Information Fair.  I participated on a panel with Beth Romanski from Central Penn College and Darrien Davenport from York College. Our topic was “Tips for Getting Your Dream Job.” I thought it would be fun to share some […]

Earlier in the week, we talked about the complexity of measuring social media ROI. Today, it’s time to look at some insight from respected social media colleagues. Below are some of the best ROI ‘explanations’ I’ve seen. Be sure to check out our final bog of this series, which will be posted in a few […]

When we consult with clients for the first time, many of them ask, “What’s going to be my ROI with social media?” It’s nearly impossible to cover the topic of ROI in one conversation or one blog, so we’re going to attempt to tackle it in a series of blogs of the next week.  In […]