Category: Video

Getting out of my comfort zone to tell the story of Strella Social Media.

Online fundraising continues to gain popularity – and social media deserves some of the credit. Acting as a distribution vehicle to help spread the message among our online communities, social media’s role is pivotal to the success – or failure – of a fundraising campaign. I was recently asked to participate in an interview, on […]

Working from home isn’t always what it seems, as Rachel showcases in her video, A Week In The Life Of A Social Media Manager. But working alongside your spouse is even more interesting. While I run my own show, I also help Rachel as her contracted Operations Director. Find out the real truth of what […]

A client recently asked me about video sharing on Facebook as a result of an inquiry she received from her videographer. She’s referencing Facebook native video, which is making big waves in the social media universe. It’s competing with YouTube for views, so it’s important to understand the differences so you can decide the best […]

Now that #Strella Social Media is back in Harrisburg, we’ve been meeting with all of our local clients to check in with their efforts. We just finished the fourth meeting this past week, which has given us the opportunity to reinforce the one concept that will always be a win on social media…humanizing your brand! […]

Social media can be fun -- and even funny! To lighten the mood and give you a chuckle from this crazy world of social media, here’s a 40-second video with my top five social media memes! Watch and enjoy!    

Any business using social media to market their service or product is likely to experience frustration at some point or another. Constant changes, emerging channels and fickle users can sometimes make social media a monster to navigate. I think many business owners can identify with these two… 1. Facebook Algorithm Changes Challenge: As if it […]

If you could increase your website traffic by 300%, keep people on your website longer, and exponentially increase your Google ranking with one free tool, would you? It would seem silly not to, yet so many small businesses do not embrace this tool due to perceived technology barriers or a fear of being on camera. […]

Last week, I shared some guidelines for determining which of the “Big 3” social media channels – Facebook, LinkedIn and Twitter – are best for meeting your business goals.  Today I want to explain a few of the popular supplemental media and how they can be useful to your social media game plan.  Major supplemental […]