The one trend you can always count on resurfacing year after year is that businesses must—to some degree—adjust their social media approach to gain broader awareness and increase engagement with customers.
Mark Zuckerberg once said, “Figuring out what the next big trend is, tells us what we should focus on.” While that might be true for Facebook, realize it isn’t always so for every business. The thing about trends is that following them doesn’t guarantee success. I advocate paying attention to social media trends, but before you jump on the bandwagon, carefully evaluate if incorporating them in your marketing strategy will be consistent with your brand and practical for your business.
Today, social media platforms are the place for businesses to consistently demonstrate its value and reinforce its voice. They are the go-to places where customers ask questions, offer accolades, and air complaints. Gone are the days when companies can treat social media as an afterthought or a supplemental marketing channel.
In 2019 – and beyond – make it a routine practice to evaluate how you can best serve your customers and mold your marketing approach to meet these needs. Indeed, change is the only thing guaranteed.