Category: Social Media for Business

I often advise clients to create an editorial calendar to help in writing content. In order to start developing the calendar, a business must first decide on two or three short-term goals such as increasing traffic to the website or building brand awareness. Brainstorm Themes Once the goals are established, it’s time to focus on specific […]

Every few months, we interview one of our social media management clients to ask them about their experience with social media. This month, we feature Laurie Gullo of Elle Salon LTD. You can join them online by “liking” their Facebook fan page, following them on Twitter, and following their Pinterest boards. Tell us about your […]

by Eric Taylor A Facebook promotion is essentially an offer to your audience in exchange for their contact information. With over a billion active users, Facebook is the perfect place for a promotion, and launching the right type of promotion can definitely bolster your brand. A Facebook promotion offers you a low-cost way to quickly harvest […]

I consider audience building to be the red-headed step child of social media. Social media consultants will tell you to generate strong content, but many don’t do enough to emphasize that the content is useless if no one is listening (if you have only 12 Facebook fans, for example). At the same time, if you […]

At Strella Social Media, managing nearly 75 social media accounts is certainly challenging, but there are some tools that make it a little easier for us to keep track of it all. And while these tools certainly make our job a lot easier, these tools can also help individual users manage their various social media […]

When speaking, I can almost guarantee someone will ask me this question. (In addition to 'how much time should I spend on social media?') And I wish there were an easy answer. If you don’t post often enough, you won’t generate the consistent presence needed to gain a loyal, engaged audience and top of mind awareness. […]

Every other month, we interview one of our management clients to ask them about their experience in social media. This month, we are delighted to interview, Justin Leader of Special Risk Insurance Services, Inc. Be sure to connect with Justin on LinkedIn and follow Special Risk on Twitter. Justin, tell us about your business, your […]

By Rachel I've found that some businesses fail to realize their full social media potential because their goals are simplistic, misguided, or unrealistic. My favorite example is the goal you’re probably thinking about right now: getting more sales! Make no mistake – increasing sales is fundamental to business success. Sales growth is also one of […]

by Rachel There has been discussion between Gini Dietrich and Mark Schaefer, which I have been calling, The Great Debate. Essentially, the argument is whether or not social media really levels the playing field. According to Gini, it does because as a business, “no longer do you need millions of dollars to spend on PR […]