Category: Social Media for Business

Folks often ask us how they can add a splash of creativity to their social media efforts to help them meet their goals. Every business is unique and some may require a little more thought than others, but I am excited to share one way we plan to get creative with our client, Puppy Cake. Based […]

  Take on social media with the thought of starting a conversation rather than pushing your brand. A personable approach on a virtual plane can inspire brand loyalty. Cartoon reprinted with permission from The Prose Marketer (via Tom Fishburne)

I’m fairly new to the whole social media management scene.  I can update a Facebook status, share a meme, and tweet with the best of them, but believe me when I say, these things are just the tip of the iceberg when it comes to managing social media for various clients.  It involves so much […]

Of all the social media channels, Twitter is the most difficult to understand and use, especially for those who are unfamiliar with other popular forms of social media. Words like “hashtag,” “re-tweet” and “handle” can seem like a mysterious foreign language, and the 140-character limit makes using Twitter even more challenging. These factors keep many […]

I often receive calls from business owners who immediately ask me, “Can you set up my Facebook fan page for me?” I tell them that I can take care of that for them, but I then follow up by asking, “Why Facebook?” Here are a few of the typical responses I get: Oh, well we […]

Of all the popular social media channels, I’d say that Twitter is probably the most intimidating. But once you learn its unique language of tweets, hashtags, and handles, Twitter opens up a world of opportunities to promote your cause or business. For those of you new to Twitter or new to using it for business, […]

I often advise clients to create an editorial calendar to help in writing content. In order to start developing the calendar, a business must first decide on two or three short-term goals such as increasing traffic to the website or building brand awareness. Brainstorm Themes Once the goals are established, it’s time to focus on specific […]

I consider audience building to be the red-headed step child of social media. Social media consultants will tell you to generate strong content, but many don’t do enough to emphasize that the content is useless if no one is listening (if you have only 12 Facebook fans, for example). At the same time, if you […]

At Strella Social Media, managing nearly 75 social media accounts is certainly challenging, but there are some tools that make it a little easier for us to keep track of it all. And while these tools certainly make our job a lot easier, these tools can also help individual users manage their various social media […]