Category: Business Advice

The enormous popularity of social media is paving the way for new and exciting channels to emerge. I’m typically cautious to embrace the ‘new stuff’ until I know that a) the bugs are worked out and b) that it’s more than just a passing fad.  Of course, I also want to make sure these new […]

My friend and web partner, John Webster, loves to challenge me. In fact, we engage in frequent debates on issues related to marketing and business.   John’s a fan of metrics – and he’s very good at using them to show clients how they are achieving the ROI they seek. I thought he would be pleased […]

I recently started a conversation on a LinkedIn group about social media channels and their usage in B2B sales. It seems a lot of folks know LinkedIn is a valuable outlet for B2B, but not many know how to use it transition leads beyond, “thanks for connecting, here's what we do, if you ever need […]

Some folks cringe at the thought of advertising – especially in the social sphere, where it was once taboo to use the words ‘advertising’ and ‘social media’ in the same sentence. Over the past two weeks, I’ve discussed the Facebook algorithm changes and what they mean for small businesses that have fan pages on the […]

Last week, I broke down the recent Facebook changes and what they mean for your small business. Some businesses have considered abandoning Facebook in favor of channels that may give them a better return on their investment. I still take the position that we should “wait and see,” but I also want to address recent […]

I consult with businesses who sometimes agonize over what to share on social media.  They overthink newsfeed postings in an effort to perfect their message.  That’s when I remind them that social media doesn’t have to be so much work. It can be fun – and engaging.  A photo with a word or phrase can […]

I debated whether or not to write this blog. My husband, and in-house PR expert, heard the title and feared I would air my dirty laundry. I assured him that’s not the case. Truthfully, the reason I chose this topic is not to call out anyone or to express residual anger. In fact, some of […]

Social media is a buzz-worthy communications tool that is piquing the interest of businesses across the globe.  I’ve worked with dozens of clients and have learned that, in order for the social media hype to successfully meet their expectations, there are some fundamental factors that need to be in place. In fact, these three elements […]

As social media manager, I spend the majority of my day writing content for client social media sites and blogs.  Most of our clients send us information about their business, which helps us with the process of developing content. However, there are also a good number of times when we need to rely on outside […]