The Social Side  I had a request from Rickie Freedman to write about blogging. I remember her inquiry on Facebook a few weeks ago asking if she should start a blog. The unanimous response was “yes.” In case you don’t know, Rickie owns Reiki by Rickie. Reiki is something that is not fully understood by […]

I recently spoke to the group, ExecConnect PA, about social media maintenance. If applied correctly, you can create a strategy to accompany your social media efforts that takes just 15-30 minutes a day. Most in the group were surprised by this knowledge as they find themselves getting trapped in the fishnet of some common social […]

Part II of II: The Final Five Last week, I gave you the first five tips for social media posting. They included: engage, stay positive, respond to feedback, respond to feedback - especially if it's negative and post on multiple platforms. This week, I give you five more... Send them to your website.  This is […]

Part I of II: The First Five Ever hop on Facebook and see fresh content from the same person over and over again? Tired of all the complaining and whining from your peers?  Most of us regularly experience at least one of these scenarios, so I thought I would address some social media manners.  Here […]

Small business owners often tell me that they are reluctant to embrace social media because of the technology involved.  Many do not believe they have the skills to conquer the technology needed to use social media sites. Fortunately, those skills can be learned, yet these are not the most important skills in utilizing social media effectively; […]

That’s what I said when someone gave me the idea to start a social media business. I am not a technical person and I shout more characters than the alphabet when my computer isn’t working properly. After starting my business plan and talking with colleagues, it clicked for me. A social media “consultant/guru/specialist” should be […]