February 26, 2012

Rachel Strella

Social Media Internship Brings Marketing Experience Full Circle

Kayla on her first day


By Kayla McClintock, Marketing Intern

A little over two months ago, I was earnestly searching for an internship that not only fulfilled my requirements but would also provide a unique learning experience. After countless interviews with a variety of businesses, my professor recommended that I contact Strella Social Media.  Upon interviewing with Rachel and Amanda, I felt as though this opportunity was exactly what I was looking for. I walked out of the interview feeling confident about the position and what I would be doing. I was excited about the opportunity to learn more about social media as it was touched on only briefly in my marketing courses.

One of my main tasks was research and blog writing. Although a large amount of writing was required in college, I found blog writing difficult at first. The format and style of blog is so different from the technical writing to be that I did for school. But with Rachel and Amanda’s guidance, I was able to sharpen my non-technical writing and research skills… a skill set that has proven to be an asset.

I also had a chance to get to know a few of the current and potential clients.  The Central Pennsylvania Association for Female Executives (CPAFE) and The Harrisburg Chamber of Commerce events provided me the opportunity to meet even more people I would otherwise never have known.

One of the greatest things I have learned is the need for integrated marketing that includes social media. In today’s society, it is of utmost importance that companies be proactive when it comes to social media.

It’s hard to believe this is already my final day. I am thankful for the opportunities that I’ve received through Strella Social Media and for both Amanda and Rachel for their guidance and direction throughout my internship.

For those of you with a marketing background, how has social media changed the game?

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2 comments on “Social Media Internship Brings Marketing Experience Full Circle”

  1. Good to hear about Kayla's learning experience. Yes, writing for blogs is a different writing style altogether, but now Kayla is armed with that as well as an increased hands-on understanding of what's involved in managing social media for business.

    Thanks for sharing, Rachel and Kayla.

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