Small business owners often tell me that they are reluctant to embrace social media because of the technology involved.  Many do not believe they have the skills to conquer the technology needed to use social media sites. Fortunately, those skills can be learned, yet these are not the most important skills in utilizing social media effectively; […]

That’s what I said when someone gave me the idea to start a social media business. I am not a technical person and I shout more characters than the alphabet when my computer isn’t working properly. After starting my business plan and talking with colleagues, it clicked for me. A social media “consultant/guru/specialist” should be […]