Thanks to the Harrisburg Business Women's Group for allowing me to speak on May 10.  I had more questions than answers and ended up breaking my responses into a two-part post! Click here to see Part 1! Below is Part 2. Would you recommend healthcare on Facebook? Healthcare is a tricky subject both because of the privacy […]

I was one of three e-marketing speakers at the Harrisburg Business Women’s Luncheon this past Tuesday. With just over ten minutes to speak on the topic of social media, I knew there would more questions than answers. I asked the attendees to write questions on an index card, in case I did not have a chance […]

It’s no secret that I love social media. I love connecting with people, building communities, and seeing what everyone is doing. Even more, I love educating others on social media. The moment I see that someone “gets it,” it all becomes clear to me and I am incredibly delighted I chose this path. Some have […]

Today, I turn 30 and it got me thinking about all kinds of things, especially the business. Strella Social Media has been through a myriad of changes since I opened the doors last July, however April takes the cake!  It’s all good – I haven’t even hit a year in business, but I feel like every […]

It’s time for more FAQ’s about social media. I’m excited to answer these questions because they are indeed concerns I receive often. In fact, I had several requests for the first two questions in the past month.  Our company believes Facebook is a threat to security. What should I do? People have been worried about […]

Recently, I was asked to write a guest blog for a new small business site answering the question: If you had an ideal client interested in a social media campaign...what would you sell them? Let’s first define the criteria for an “ideal client.” I’ve learned quickly how to select the people who are serious about […]

If you think a business owner wears many hats, try being a social media manager. A day in the life of a social media manager, especially one that’s an independent contractor for several companies, requires a strong attention to detail as well as a high degree of flexibility.  Managing multiple accounts and social media channels […]

Your company didn’t embrace social media years ago when you asked them about it because they didn’t see a need for it. Two years later, they instruct someone to get it started, without your input. You soon find out that now you’re asked to manage the vertical marketing campaigns. So you research the best software […]

Get out of your own way.  What’s stopping you from becoming and getting exactly what you want? You could be your biggest barrier to success.  Take a look at what you’re doing, watch what others are doing, learn from both, then step aside and let yourself pass by. Put yourself out there. This concept is […]