Recently, I was asked to write a guest blog for a new small business site answering the question: If you had an ideal client interested in a social media campaign...what would you sell them? Let’s first define the criteria for an “ideal client.” I’ve learned quickly how to select the people who are serious about […]

If you think a business owner wears many hats, try being a social media manager. A day in the life of a social media manager, especially one that’s an independent contractor for several companies, requires a strong attention to detail as well as a high degree of flexibility.  Managing multiple accounts and social media channels […]

Your company didn’t embrace social media years ago when you asked them about it because they didn’t see a need for it. Two years later, they instruct someone to get it started, without your input. You soon find out that now you’re asked to manage the vertical marketing campaigns. So you research the best software […]

Get out of your own way.  What’s stopping you from becoming and getting exactly what you want? You could be your biggest barrier to success.  Take a look at what you’re doing, watch what others are doing, learn from both, then step aside and let yourself pass by. Put yourself out there. This concept is […]

I have to give honest feedback about my fears as a social media professional. Whether I am just taking the pressure off, admitting I am human, or simply fearful that “all-eyes-are-on-me,” I gotta admit, it’s a scary world out there!  Here are my top 5 fears: Telling you what I had for breakfast. The other morning, […]

I received a question this week that’s worthy of addressing: Q:  I have a person in my social network who sends out updates probably 30 times each day - a definite “oversharer” who has other social media outlets linked to her Twitter! Not every tweet is appropriate for every site – (for example: LinkedIn which […]

The Social Side  I had a request from Rickie Freedman to write about blogging. I remember her inquiry on Facebook a few weeks ago asking if she should start a blog. The unanimous response was “yes.” In case you don’t know, Rickie owns Reiki by Rickie. Reiki is something that is not fully understood by […]

I recently spoke to the group, ExecConnect PA, about social media maintenance. If applied correctly, you can create a strategy to accompany your social media efforts that takes just 15-30 minutes a day. Most in the group were surprised by this knowledge as they find themselves getting trapped in the fishnet of some common social […]

Part II of II: The Final Five Last week, I gave you the first five tips for social media posting. They included: engage, stay positive, respond to feedback, respond to feedback - especially if it's negative and post on multiple platforms. This week, I give you five more... Send them to your website.  This is […]