By Rachel I have been lying to you. Not a complete fib but a little piece of my personality has been withheld and it has been my own doing. For the past two years, my husband has encouraged me to be positive in my brand. And there is a lot to be said about positivity. […]

By Amanda  Details, details and more details! This is my life as a mother and as a social media manager. Each day, I have two 'to-do' lists to keep track of - the things at the office that need to get done and the things at home that need to get done. I keep a list of […]

Every other month, we interview one of our management clients to ask them about their experience in social media. This month, we speak with Sylvia Hepler, owner of Launching Lives, an executive coaching business.  Be sure to check out her blog, Facebook fan page, Twitter handle, YouTube channel, and LinkedIn Company Profile! There are still […]

By Rachel While our nation celebrates its independence, I’m having a “career freedom” celebration of my own.  Around this time two years ago, I took a leap of faith to be my own boss and start my business.  It was the one of the best decisions I’ve ever made and I’ve enjoyed sharing my experiences […]

The following is a guest blog from my husband, Pete Strella. It’s been two years since Rachel began her social media company. As I reflect upon this anniversary, I’m experiencing the same time warp I often feel when looking back on life’s significant milestones. In some ways, it feels like Rachel just started her business […]

By Amanda  Three weeks ago my kitten, EJ, was injured by my beagle, Bayle. Bayle snapped at EJ catching her around her neck and front left paw area. He did not mean to hurt her; he was only protecting his food.She immediately collapsed to the ground and couldn’t walk. She just rolled around on the […]

Today’s blog is something a little different from our usual post… a video. Learn six simple steps to meet your business goals using social media. We use a HVAC company as an example. Click here to watch.

By Rachel I’ve been talking with a prospect for a few months about the possibility of utilizing social media for his local business. At first, he seemed really interested, but each time I speak with him, he has a different reason for hesitating. Most recently, he made the comment that social media might be ‘going […]

By Rachel  Earlier this month, I wrote a blog celebrating my second anniversary in business, “Two Years in Business: The Search for Balance Continues.”  It turned out that many readers identified with this blog and some even offered advices for how they find balance.  A few of these responses resonated with me and thought I would […]