By Rachel Networking sometimes reminds me of dating. In both cases, a mutually beneficial relationship is the goal.  But, like dating, the ways some people look to achieve relationships through networking can be very-off putting. Here are my networking turn-offs: Handing me your business card before introducing yourself. This is like someone asking for your […]

By Amanda Pinterest, an online pin board that allows users to organize and share images, is taking the social media scene storm and many businesses are jumping on the pinboard bandwagon to claim their piece of the action.  Perhaps you’re one of them. Or, maybe you’re hearing a lot about it and you’re trying to […]

Every so often, we interview one of our management clients to ask them about their experience in social media. Cheryl Garman This month, we spoke with Cheryl Garman, Co-owner of Pazazzz, a unique and fabulous home décor shop located in Central PA. Be sure to check out their new location in the State Street Plaza […]

By Rachel I recently finished reading Carrie Wilkerson’s book, The Barefoot Executive.  I met Carrie in Dallas last year and was mesmerized by her dynamic speaking presence, which compelled me to buy her book. Here are my top three takeaways: #3 – Obey the “Law of Five”* Carrie advises readers to be disciplined in obeying […]

Writing is enjoyable when we’re inspired and motivated. It can also be a chore if we’re out of fresh ideas. I believe the love/hate relationship with writing exists because writing requires both inspiration and perspiration. I’ve found that it’s important to have a balance of both in order to create compelling content on a consistent […]

by Rachel At least once a week, I stumble upon a story of why outsourcing social media doesn’t work. Most recently, it was in a conversation as a response to the blog, “You can’t outsource authenticity.” In a perfect world, business owners would be managing social media for themselves. However, it’s infrequent that this occurs […]

We interviewed Lindsay in February as she was about to kick off her eight-week campaign for the Central PA Leukemia and Lymphoma Society (LLS) Woman of the Year! Well guess what? SHE WON! And, not only did she win, but she also raised the highest amount of money in the history of the campaign – just […]

By Rachel  Last Wednesday, I spoke to the Chamber Business Women about using Facebook and LinkedIn for business purposes. I left index cards on the table so that that the audience could submit questions. I promised to answer them on my blog, so without further ado… Where should you go to learn how to Tweet?  […]

Yesterday, we gave you a glimpse of what you can do to optimize your website and profiles for search as well as what a directory listing site such as Yellowbook will do for your rankings. Today, we continue the interview with John Webster. We’ll discuss the different blogging platforms, what to look for when hiring […]