Recent Posts

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February 19, 2012
A Story of Inspiration

Strella Social Media is proud to announce that we’re spearheading the social media efforts for Lindsay Coulter, a candidate for Leukemia & Lymphoma Society's Woman of the Year. Lindsay’s passion for helping others is inspiring, particularly when it comes to this worthwhile cause. When she first approached us about supporting her campaign, we were inspired […]

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February 15, 2012
Our Favorite People to Follow

Many of our best “follows” have been recommendations from friends, colleagues and clients. We decided to pool efforts and share our favorite people to follow and what we love about them! There’s something for everyone – even the Pinterest addicts! Enjoy! Rachel Strella, CEO Jeffrey Gitomer (Weekly E-zine, Twitter) – Jeffrey’s messages are short and […]

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February 12, 2012
Strella Social Media's CEO Interviewed by Online Business Publication

I was recently contacted by a man named Marshall Davis who runs a website called Talking Small Biz. Talking Small Biz offers brief interviews with entrepreneurs who are navigating the unpredictable waters of entrepreneurship. I was honored when he asked me if I would be willing to interview for the series.   I thought his questions were phenomenal […]

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February 8, 2012
Social Media & The Consumer: How to Handle Negative Feedback

There are a number of businesses that are still not embracing social media. They say things like, “We’ll get to it someday,” while others are simply skeptical of the emerging technology.  But, if I had to choose one core reason why some businesses are not embracing social media, I would say it’s because they’re scared. […]

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February 5, 2012
Twitter: A Social Medium for the Anti-Social

by Pete Strella I’m not the most avid user of social media. It’s not the media part that turns me away – I’ve spent more than a decade of my life writing for various print and online publications. I understand the value of sharing information. It’s the social part that gets me – I’m kind […]

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February 1, 2012
Pinterest Generates Ideas for All

By Kayla McClintock, Intern Created in March of 2010, Pinterest is a virtual pinboard that allows users to organize and share images from the web. After creating boards, the user “pins” a picture which is embedded with a link to the original site (another board).  Users have the ability to like, share, and even comment […]

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January 29, 2012
Why Trying to Be Perfect Equals Business Disaster

I've been battling a sickness since Thursday night, which means I'm only getting top priority work done - client work! I thought it would be an appropriate time to share this blog which originally appeared as a guest piece for Ken Mueller of Inkling Media. Did you ever start something never to finish? Come on, […]

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January 26, 2012
Targeting Your Ideal Client

How often are we shooting in the dark when it comes to marketing?  Are we really focusing our efforts on reaching exactly who we want or are we just taking anyone that comes knocking? Last month, I attended a compelling presentation entitled “Targeting Your Ideal Client” by Dale Fallon of The Communication Gym®. Dale said […]

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January 22, 2012
Reactions to SOPA/PIPA being stopped…for now

By Matt Hannaford, Relationship Manager SOPA and PIPA were pieces of legislation that had gained much momentum before running into the wall that is social media and the Internet. Looking to help stop online piracy, the bills sounded great in theory. However, in practice these bills would have taken things a bit too far. To […]

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