Recent Posts

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January 8, 2012
Building a Business is Time Well-Spent

A year ago, I remember someone asking me, “What do you do all day?”  The question caught me by surprise. It was not easy to define.  Currently, my business is 18 months old and I admit to putting in over 60 hours a week, if not more. So what is an entrepreneur doing when we’re […]

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January 4, 2012
Is Your College Making the Grade?

There’s a perception that social media is ‘kid stuff,’ but, if used correctly, it’s a great tool for colleges and universities to attract new students as well as connect and engage with the current student body. It’s also a way to facilitate intercollegiate and staff communication. Here are a few reasons why college PR departments, […]

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January 1, 2012
5 Steps to Achieving Social Media ROI

Want to Unlock the Key to Social Media Return on Investment? Make Sure You have These Elements in Place! 1. Audience/Content Balance If you’re just starting out, we suggest establishing goals that will build your audience. This means increasing your number of fans and followers. We're not saying this alone will increase your social media […]

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January 1, 2012
Unlocking Twitter Terminology

One Page Guide to Twitter Terminology Twitter handle – Think of your "handle" as Twitter’s version of an email address or website URL, but instead of @something.com or www, there is an "@" symbol before your Twitter username. For example, my Twitter handle is @RachelStrella Follower – On Twitter, you don’t "friend" someone or "like" […]

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December 31, 2011
A Time For Change!

Once again, Central PA Webster is in transition! This time, we’ve decided to make a big splash and change the name of the business to Strella Social Media! To find out why we decided to make the switch, click here to watch a YouTube video or read below! Why Strella Social Media? I wanted a […]

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December 29, 2011
Top 11 of 2011

This was my first full year in business and I’ve certainly learned a lot. Here are my top takeaways of the year, which I’m sharing in hopes that they may be helpful to other business owners. 11. We can do more collectively than by ourselves. One of the great things about social media is the […]

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December 21, 2011
Our Favorite Christmas Memory

by Strella Social Media staff Amanda Harrison, Marketing Manager: My favorite Christmas memory is putting on our Christmas sweaters and going to Christmas Candy Lane to see Santa. We would always go to Hershey Chocolate World first and get the biggest chocolate bar my parents would allow. Then we would go into Christmas Candy Lane, […]

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December 18, 2011
Social Media for Small Business: Hire, Contract or Walk Away?

The last time Tim McDonald and I collaborated together, we wrote “Social Media Manager vs. Community Manager,” which received a lot of attention. We knew we had to work together again and this time focus on an important issue for small business owners: when it’s time to hire help with social media efforts. Find out […]

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December 14, 2011
A Few Good People

This week, I met with an amazing person who gave me some invaluable business advice. You know the first thing I did when I received it? I told my team. My 'team' consists of my staff, contractors, a few mentors and - my husband! Of course, their reaction to the advice was all over the map. […]

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We offer full-service social media management including: content development, posting to designated social media channels, dedicated advertising campaigns, social media audience building, monitoring and engagement on social media sites, and monthly progress reports.

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