Recent Posts

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January 22, 2012
Reactions to SOPA/PIPA being stopped…for now

By Matt Hannaford, Relationship Manager SOPA and PIPA were pieces of legislation that had gained much momentum before running into the wall that is social media and the Internet. Looking to help stop online piracy, the bills sounded great in theory. However, in practice these bills would have taken things a bit too far. To […]

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January 19, 2012
The Secret to Entrepreneurial Success

Just two months ago, my college friend Sierra Michael, started Justrust Clothing, a stylish Christian clothing line. In that time, she’s acquired much business success. I’m  articulary jealous of her ability to grow her Facebook fan base to a whopping 8,400+ fans! Sierra agreed to an interview for this blog to offer some business and marketing insight to the […]

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January 15, 2012
Client Explains: Why I Outsourced Social Media!

There seems to be a never-ending debate in the battle of in-house vs. outsourcing social media efforts. Ken Mueller recently had a guest columnist on this blog named Erin Feldman. Her post was called “Lost in Translation: Social Media and Outsourcing.” To date, the blog has received 80 comments. In my response, I said that […]

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January 11, 2012
What does YOUR brand look like?

By Matt Hannaford, Relationship Manager Michael Jordan. Tim Tebow. J-Lo. Lady Gaga. Howard Stern. Kim Kardashian. The Beckham’s. Rush Limbaugh. Steve Jobs. Love ‘em or hate ‘em, all of these people have a world-renown brand and they are just one person. When you hear these names, you think about something specific – perhaps Nike, a […]

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January 8, 2012
Building a Business is Time Well-Spent

A year ago, I remember someone asking me, “What do you do all day?”  The question caught me by surprise. It was not easy to define.  Currently, my business is 18 months old and I admit to putting in over 60 hours a week, if not more. So what is an entrepreneur doing when we’re […]

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January 4, 2012
Is Your College Making the Grade?

There’s a perception that social media is ‘kid stuff,’ but, if used correctly, it’s a great tool for colleges and universities to attract new students as well as connect and engage with the current student body. It’s also a way to facilitate intercollegiate and staff communication. Here are a few reasons why college PR departments, […]

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January 1, 2012
5 Steps to Achieving Social Media ROI

Want to Unlock the Key to Social Media Return on Investment? Make Sure You have These Elements in Place! 1. Audience/Content Balance If you’re just starting out, we suggest establishing goals that will build your audience. This means increasing your number of fans and followers. We're not saying this alone will increase your social media […]

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January 1, 2012
Unlocking Twitter Terminology

One Page Guide to Twitter Terminology Twitter handle – Think of your "handle" as Twitter’s version of an email address or website URL, but instead of or www, there is an "@" symbol before your Twitter username. For example, my Twitter handle is @RachelStrella Follower – On Twitter, you don’t "friend" someone or "like" […]

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December 31, 2011
A Time For Change!

Once again, Central PA Webster is in transition! This time, we’ve decided to make a big splash and change the name of the business to Strella Social Media! To find out why we decided to make the switch, click here to watch a YouTube video or read below! Why Strella Social Media? I wanted a […]

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