I have a special place in my heart for entrepreneurs, probably because I am one. I know what it feels like to take a leap of faith to start your own business, and what it feels like to be pulled in a million different directions as you embark on the journey.  I’m blessed to have […]

You went into business for a fundamental reason – perhaps to be your own boss, to make more money, to have more flexibility, or maybe you felt you had no other option because of the economy. And, whether you realized it or not, you established your business on a set of core principals or beliefs […]

It seems like a no-brainer that using a social media medium owned by Google would bolster your search engine results. But for those of you who think Google+ is beneficial for Search Engine Optimization (SEO), you’re only partially correct.  Simply having a Google+ profile and sharing content will only take you so far. To boost […]

Last week, I taught my first-ever Twitter 201 workshop at Central Penn College. The workshop registrants consisted of both Twitter 101 attendees and Twitter users who wanted to go beyond the basics of Twitter. We touched on the following areas of Twitter advancement: Finding a niche and voice Leveraging content, hashtags, and mentions Building a […]

The following is a guest blog from my husband, Pete Strella.  Over the past several months, Rachel and I have been working with a talented group of professionals to create the Social Media Jumpstart Kit, a six-module series that covers all of the major social media channels. The Social Media Jumpstart Kit is an ambitious collaboration […]

If you could increase your website traffic by 300%, keep people on your website longer, and exponentially increase your Google ranking with one free tool, would you? It would seem silly not to, yet so many small businesses do not embrace this tool due to perceived technology barriers or a fear of being on camera. […]

I’m fairly new to the whole social media management scene.  I can update a Facebook status, share a meme, and tweet with the best of them, but believe me when I say, these things are just the tip of the iceberg when it comes to managing social media for various clients.  It involves so much […]

Social media in highly-regulated industries is a hot topic – and healthcare is no exception.  The healthcare industry encompasses a wide variety of specialties, making it even more difficult to draw concrete conclusions on the specific use and scope of social media. The unique challenges – and opportunities – available to healthcare professionals via social […]

Tonight, I had planned to relax. Having acquired several new management clients in the past few weeks and presented to handful of groups (in addition to the forthcoming presentation this Wednesday at the Business Women’s Forum), I felt like it was time to put my feet up. It is Sunday after all. But, like many of […]