Recent Posts

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October 17, 2012
Developing a Product: An Inside Look at Content!

By Rachel If you’ve been following our blog, you know that I’m knee deep in the development of an upcoming product called A Small Business Owner’s Guide to Social Media.  With deadline approaching quickly, I thought it would be a good time to tell you more about the guide and why I think it’s a […]

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October 14, 2012
Drifting into the Alternative Universe

By Ric Albano of 33 Dimensions A few weeks ago, I made a mistake of omission, which set off a chain of unforeseen events. It caused a lot of problems for my client as well as a few dozen unplanned hours of problem-solving for myself. Initially, it did not appear that there would be much […]

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October 10, 2012
Developing a Product: The Pre-Launch Webinar

by Rachel I read somewhere that when you own a business, your business is marketing your business. I couldn’t agree more, especially if you are just starting out, trying to reach new audiences or promoting a new product or service. But, while we all may have good intentions, marketing tends to fall to the bottom […]

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October 7, 2012
6 Tips to Keep Your Blog Going

By Rachel  Last September, I made a commitment to myself – and to my audience – to blog twice per week. That may not sound difficult being a social media professional, but like you, my clients come first so there are times when I knew that making this commitment would be a challenge. I am […]

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October 3, 2012
Developing a Product: Navigating PA’s Required Sales Tax for Online Purchases

By Rachel The fun ride continues. The next puzzle is I’ve encountered is figuring out what needs to be done to collect the newly-required sales tax on online purchases. For me, this required two steps. First, I had to complete paperwork needed to collect the tax by applying for a sales tax license. My accountant […]

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September 30, 2012
Tragedy and Community

Last week, I found out that the son of my first clients, Donna and Albert at Mitrani at Home, passed away in Geneva. Their son, Reuben Eli Mitrani, suffered a brain aneurysm while traveling abroad. He was only 20 years old. This news was both shocking and saddening, and I send my deepest condolences to […]

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September 26, 2012
Developing a Product: Marketing & the Affiliate System

By Rachel Although I wasn’t in charge of marketing my first product, I definitely understand the value of having a strong affiliate system in place.  In fact, the affiliates drove the majority of sales for that first product. For those of you who aren’t familiar with the term, an affiliate is a person or company […]

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September 23, 2012
Facebook: Sharing Builds Support/Inspiration

By Rachel Last week, my parents left for Honolulu for a trip they won courtesy of Wheel of Fortune’s Watchers Club. While they were away, one of their cats – Slate – went missing. He was gone for three days. My brother Matt was upset, as it was his responsibility to take care of the […]

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September 19, 2012
Developing a Product: Lessons Learned from My First Self-Hosted Webinar

by Rachel Last week, I held a webinar called, “Social Media ROI for Small Business” as a way to help build my list and begin generating interest in my product. I participated in several co-hosted webinars when promoting Social Media Manager Profits (SMMP), but Michele took the lead on marketing so I was unaware of […]

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