Any business using social media to market their service or product is likely to experience frustration at some point or another. Constant changes, emerging channels and fickle users can sometimes make social media a monster to navigate. I think many business owners can identify with these two… 1. Facebook Algorithm Changes Challenge: As if it […]

Risks mean different things to different people. An investor likely equates risk in terms of opportunity; a parent perhaps with danger.  As an entrepreneur, I consider risk compatible with the level of potential reward. As I said in a recent post, risks are tough because the outcome is uncertain.   But I believe risks are necessary […]

You may have noticed that my blog has taken more of a personal approach in the recent weeks. Well, there’s a lot going on right now – in my personal and business life. There may be more to come on both, but for the purpose of this blog, I thought I would share some revelations. […]

Social media for regulated industries is a hot topic – and one that’s shrouded in mystery.  Cracking the code to this beast is a challenge due to the multiple layers of risk and the unclear rules surrounding how social media is legally categorized. If there’s anything I’m up for, it’s a challenge, and one that […]

Today is bittersweet for me. It’s the 14th anniversary of a fateful accident that changed my life forever.  If there’s anything I’ve learned about all of this – then and many years later – it’s that time is precious.  Yet, sometimes we don’t realize it until it’s too late or until circumstances require us to […]

If I’ve learned anything from being an entrepreneur, it’s that sometimes you have to take risks to get what you want.  And I’ve had my share of risks over the years.  In fact, I thought I would share my top three entrepreneurial leaps and my formula for deciphering. 1. Quitting my day job.  For some, […]

Sometimes I feel like a broken record when it comes to managing the expectations surrounding social media and what it can do for a business.  I must provide a lot of education about what social media is and how it fits into the marketing pie.  I find that these concepts need constant reinforcement. This blog is […]

A unique advantage of social media is the opportunity to reach out directly to influencers and form a relationship. An influencer is a leader; someone who carries clout in an industry.  For example, Guy Kawasaki may be considered a top sales influencer or Suze Orman, a top financial influencer. Making an authentic connection with an […]

With all the snow and ice we’ve had this winter, some folks (my husband included) have been forced to spend some days telecommuting. I decided to work from home in May and have learned it that it has its perks – and its challenges. Here are my top six tips to for making sure your […]